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Applix Adds New Customers, Partners in Third Quarter; Grows Quarter-to-Quarter License Revenue by 42 Percent.


Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--Oct. 19, 2000

Achieves Major Milestones in its Transition to a CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  

Analytics Company Focused on Demand Chain Management Solutions

Applix, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:APLX), a global e-Business solutions company, announced today its results from a successful third quarter, growing sequential license revenues by 42 percent and the addition of key clients and strategic partners.

Demonstrating the demand for customer analytics, Applix secured a number of important new customer wins and expanded relationships globally for the Internet-based Customer Relationship Management (iCRM) and Business Planning (iPlanning) solution sets for Demand Chain Management.

New, well-known customers include InterVoice-Brite, the world leader in call automation technology, and global energy giant British Petroleum (BP). Applix also signed on Microchip Technologies, the worldwide provider of high-performance micro-controllers, which is using Applix technology for analyzing real-time sales metrics across 26 worldwide offices. In the third quarter, Applix expanded relationships with telecom giant Nextel and Harrah's Entertainment Harrah's Entertainment, Inc. (NYSE: HET) is a gaming corporation that owns and operates casinos, hotels, and six golf courses under several brands. The company, based in Las Vegas, Nevada, is the largest gaming company in the world, with yearly revenues around $7.11 billion. , which added analytic capabilities to its Applix iCRM solution; the accounting firm KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm)
KPMG Kaiser Permanente Medical Group
KPMG Keiner Prüft Mehr Genau (German)
KPMG Kommen Prüfen Meckern Gehen
; Anderson Consulting and securities trader Charles Schwab Charles Schwab can refer to:
  • Charles M. Schwab, founder of Bethlehem Steel.
  • Charles R. Schwab, founder of the brokerage.
  • Charles Schwab Corporation, the brokerage.
 for enhanced planning, budgeting and forecasting capabilities. Entertainment leader AMF AMF ACE (Allied Command, Europe) Mobile Force
AMF Autorité des Marchés Financiers (French)
AMF Action Message Format
AMF Arab Monetary Fund
AMF Asian Monetary Fund
AMF Autocrine Motility Factor
 Bowling contracted with Applix for additions to its iCRM solution and Sunrise Health is now powered by Applix to meet the growing needs in the healthcare industry.

Applix also won new accounts through channel partners in Europe and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . In Germany, Applix signed APPTIME Technologies, a startup software company that has installed Applix's iCRM solution for sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists.  and customer service; abaXX Technology GmbH, a portal vendor that is rounding out its use of Applix's iCRM solutions with the implementation of sales force automation; and Callino, a high-speed telecommunications service provider A Telecommunications Service Provider or TSP is a type of Communications Service Provider that has traditionally provided telephone and similar services. This category includes ILECs, CLECs, and mobile wireless companies.  that chose Applix for its sales force automation and customer service solution. In the Pacific Rim, Applix was successful winning business with technology leaders Global Data Systems, High Speed Access and, in the transportation industry, Nippon Airways airways Anatomy The 'pipes'–trachea, bronchi, bronchioles–through which air passes to and from the alveoli. See Small airways. .

Applix also added several additional European customers including the Organization for Economic and Cooperation Development in France and UK-based CODA (1) A distributed file system developed at Carnegie Mellon University in the late 1980s. Evolving from the Andrews File System, Coda is noted for its ability to withstand network failures. See AFS.

(2) A software company based in the U.K.
, a provider of financial and accounting solutions, which will use Applix's iCRM customer service component to create a global customer support system. SOFIREC, a GE Capital Finance organization contracted through CRM partner Steria, selected Applix iCRM solution to improve the efficiency of its financial collection processes.

The third quarter also brought new relationships to the Applix partner program, adding a list of strong strategic partners in vertical industries across the globe with a focus on Demand Chain Management solutions. Most recently, Getronics, a global solutions and services company, will integrate Applix solutions with its front-office offering for bank branches, loan officers and customer service call centers, to lead the way in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 industry. Also joining the Applix partner program were Medical Systems Management, Sepracor and Miracle xrp, which is providing a customized e-fulfillment solution allowing tighter management of customer and supplier relationships across the supply chain.

"Our success in growing license revenue, building our strategic partner channel, and adding many new customers around the world is noteworthy and confirms that our new vision to be the leader in CRM Analytics for Demand Chain Management is correct," said Alan Goldsworthy, Applix's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "The real story here is Applix's transition from a company known for Linux and UNIX UNIX

Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics).
 office products to a CRM Analytics company focused on Demand Chain Management. Combining Applix's core technologies for iCRM and iPlanning immediately thrusts the company into the forefront of the CRM Analytics market estimated by Datamonitor, Inc. to grow to over $12 billion by 2004." Goldworthy concludes, "The CRM Analytics market is coming right at us, and we are prepared. We have the right solutions, the right track record for implementing and supporting our customers, and the right global partner channel to allow us to seize the substantial opportunities in this market, and to help our customers realize the benefits of effectively and flexibly managing their customer demand chain."

About Applix

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, MA, is a global provider of e-Business solutions including Internet-based customer relationship management, customer analytics and planning software, and interactive customer communities. As a single source of integrated solutions, Applix enables multi-national and multi-divisional e-Businesses to capture information from every corner of their extended enterprise - internal and external customers, partners and suppliers - to analyze, plan, measure and respond to changing customer requirements and business dynamics, all in real-time. With an innovative approach of combining its core solutions, iEnterprise (iCRM) and iTM1 (iPlanning), Applix aims to be the global leader of Demand Chain Management, providing the measurement and management of customer demand to drive profitable decision-making across the enterprise. Applix maintains offices in eight countries and has over 4,000 customers worldwide. For more information on Applix, please visit http://www.applix.com.

Notes to Investors

This press release contains certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 1999 for a list of factors as discussed under "Risk Factors". Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events.

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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 19, 2000
Words:995
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