Applix Acquires Dynamic Decisions; Applix Builds Base for Australian Expansion by Purchasing Longtime Applix Solutions Integrator.

Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--April 3, 2001

Applix, Inc. (NASDAQ:APLX), a global provider of customer analytics and business planning software, announced today that it has acquired one of Australia's fastest growing companies, Dynamic Decisions Pty Limited ("Dynamic Decisions") for an undisclosed amount of cash and securities. The purchase price includes future payments related to the ongoing employment of two key executives of Dynamic Decisions. The transaction closed on March 31, 2001 and will be accounted for as a stock purchase.

Dynamic Decisions, a technology company headquartered in Sydney, Australia, focuses exclusively on providing Applix On Line Analytical Processing (OLAP) solutions to companies in the New Zealand and Australia regions. Dynamic Decisions has had a long-term relationship with Applix as a reseller of Applix TM1 Software, and was recently named by Australia's Business Review Weekly ("BRW") as the 26th fastest growing company in Australia with annual revenues of approximately $3 million (USD).

"Dynamic Decisions has been a standout reseller and integrator for Applix solutions in Australia and New Zealand" said Alan Goldsworthy, CEO, Applix, Inc. "Applix has a unique position in the CRM Analytics market; we are the only vendor that is able to provide two world-class technologies in a single solution. With the Dynamic Decisions team joining our global team, Applix is even better positioned to become one of the market leaders in providing superior customer analytics and business planning software across the globe. Further, we expect this transaction to be accretive to earnings for Fiscal 2001, and we also expect this transaction to be cash flow neutral for Fiscal 2001."

The entire staff of Dynamic Decisions will join Applix Australia, including the two co-founders, Jeff Walter and Johann Potgieter, who are joining Applix Australia in senior management roles.

"Applix's strategy as a global organization includes a strong commitment to customer satisfaction and operational excellence. This acquisition was a natural step for us, combining our expertise with Applix solutions. Our first-hand knowledge of both the Australian and New Zealand regions, coupled with Applix's ability to provide continuous, exceptional quality customer support, make this acquisition a great fit," said Jeff Walter. He went on to say, "I am extremely excited about the opportunities that lie ahead for Dynamic Decisions as part of the Applix team."

"Dynamic Decisions is a great strategic fit for Applix Australia," said Bruce McCarthy, Applix, Director of Operations Australia. "Applix Australia is excited to build upon Dynamic Decisions' strong customer base. We will continue to offer the highest quality customer analytics and business planning software and support services to all of our customers."

About Applix:

Applix, Inc. (NASDAQ:APLX) is a global provider of customer analytics and business planning software that rapidly transforms information into knowledge, enabling companies worldwide to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Its flexible, scalable products - designed to adapt to companies' unique and competitive business processes - provide analysis, planning, measurement and response to changing customer requirements and business dynamics, all in real time. Applix is one of the world's only single source providers of CRM, customer analytics and business planning, making it a pioneer of Demand Chain Management. Headquartered in Westboro, MA, Applix maintains offices in eight countries and has more than 4,000 customers worldwide. For more information on Applix, please www.applix.com.

Notes to Investors:

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's most recently filed Annual Report on Form 10-K for a list of factors as discussed under "Risk Factors". Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision that may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events.

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