Applied Voice Technology Establishes International Division, Reorganizes North American Sales, and Expands Worldwide Marketing.KIRKLAND, Wash.--(BUSINESS WIRE)--Jan. 10, 1996--Applied Voice Technology Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVTC AVTC Antivirus Test Center (informatics, University of Hamburg) AVTC Automatic Vehicular Traffic Control ) today announced organizational changes that will enable it to respond to the growing demand for advanced computer-telephony solutions throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and to meet the broadly varying needs of the international marketplace. A new international division will assume responsibility for AVT's European organization of value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. , and for expanding sales in the Far East and the rest of the world. North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Sales will focus on expanding dealer relationships and supporting dealers' efforts in selling advanced computer-telephony products and applications. And a newly organized worldwide marketing department will focus on developing new strategic-marketing and communications programs for a global market. AVT AVT avian arginine vasotocin. See vasotocin. International AVT's new international division (AVT International) will build upon a strong existing presence in Europe and the Asia Pacific regions. "We see tremendous growth opportunities outside of North America," said Dick LaPorte, AVT president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , "and in 1995 we responded by expanding AVT's distribution resources to the point where we are now selling and supporting AVT products in over 50 countries. A new vice president of International, yet to be named, will help us build upon this strong base and tailor our sales efforts to respond to the varying requirements of the international marketplace." Allan Jobe, senior vice president of Worldwide Marketing, will manage the International division in the interim. "We expanded our presence in the United Kingdom and in Europe through the efforts of AVT's U.K.-based sales and support team," continued LaPorte. "But Europe is not a monolithic market with a single demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want . It's a panoply pan·o·ply n. pl. pan·o·plies 1. A splendid or striking array: a panoply of colorful flags. See Synonyms at display. 2. of cultures, with different levels of technological sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. and access to distribution. In 1996 we have increased our commitment to this market by opening a new sales branch in Manchester, England, in addition to our sales, technical support and training center located outside of London. We also anticipate adding another sales office in Europe during the year." "We've also been very successful in growing our sales presence in the Asia Pacific region," continued LaPorte. "In May 1995 we signed a major dealer in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , JOS Telecommunications, to open new opportunities in Hong Kong and mainland China. AVT has also opened a direct sales office in Hong Kong to provide local sales, support, and service. The new division will help us further penetrate this all-important market." North American Sales North American sales will remain the responsibility of Tim Wudi, who has been promoted to senior vice president, reporting to LaPorte. "We recruited a record number of U.S. and Canadian dealers in 1995 and signed a multimillion-dollar agreement with North Supply, a division of Sprint Corp. and a leading distributor of voice and call processing In telecommunication, the term call processing has the following meanings:
Worldwide Marketing To support AVT's aggressive product-development, corporate-communications, and strategic-account strategies for the international and domestic markets, AVT has established Worldwide Marketing as a separate department under Senior Vice President Allan Jobe. "AVT is a market driven company, and its product and marketing strategies must be tailored to the diverse needs of the markets we serve," said LaPorte. "Ensuring that our products are addressing the needs of these markets and communicating our strategies to a diversified worldwide audience will be our goal." Applied Voice Technology Inc. develops, manufactures, markets and supports a broad line of open systems-based computer-telephony software products and systems that automate call processing and enable a user to manage different types of messages from either a personal computer or telephone. Founded in 1982, AVT is publicly traded under the symbol "AVTC" on the NASDAQ national market system. -0- NOTE TO EDITORS: News releases are available from AVT's Newsroom fax server. Call 206/820-4089 and follow the prompts. This is document number 77028. CONTACT: Applied Voice Technology Gary R. Good, 206/820-6000, ext. 3475 ggood@appliedvoice.com NOTE TO EDITORS: In the Internet/email addresses noted in this news release, there is an "at" symbol between: -- ggood AND appliedvoice.com These symbols may not appear properly (or at all) in some systems. |
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