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Applied Science Fiction and Pixel Magic Imaging Announce Strategic Alliance Agreement; Companies To Explore Joint Opportunities in Digital Imaging.


Business Editors

AUSTIN, Texas--(BUSINESS WIRE)--Aug. 11, 2000

Pixel Magic Imaging, Inc. (PMI See Private Mortgage Insurance. ), the leader in digital imaging kiosks, software, and retailer branded internet fulfillment infrastructure and Applied Science Fiction(TM), Inc. (ASF See Windows Media formats.

1. (language) ASF - Algebraic Specification Language.
2. (body) ASF - Analytical Solutions Forum.
), the leader in digital imaging enhancement technology, today announced a strategic alliance to integrate ASF's proprietary digital imaging technologies into the industry acclaimed Photo Ditto(R) kiosks created by Pixel Magic Imaging.

PMI has retained an exclusive distribution license for ASF's Digital ICE(TM) and Digital ROC(TM) technologies for use in its print-to-print photo kiosks.

PMI will utilize ASF's existing digital imaging technologies by offering the option of retrofitting currently installed kiosks and by applying the technologies to future photo kiosks. In addition, this agreement is intended to explore further opportunities for technology and product integration between the two companies. Also under the terms of this agreement, ASF is authorized to accept orders for Photo Ditto kiosks with order fulfillment Order fulfillment (in BE also: order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes Order fulfillment  to be handled by PMI as part of its sales offering.

PMI's Photo Ditto kiosks are print and enhancement systems that enable consumers to enlarge, crop, retouch and print high quality photographic prints as well as other specialty items such as announcements and calendars directly from their original prints or negatives. Photo Ditto has long been recognized in the photographic industry as the leader in the digital photo kiosk market and has been praised for its open architecture platform and outstanding interactive consumer software. Initial implementation will incorporate ASF's Digital ICE and Digital ROC for Flatbed Scanners into Pixel Magic's Photo Ditto print enhancement kiosks. Now even consumers with scratched or faded pictures will be able to automatically obtain the highest quality prints while they wait.

"ASF is encouraged that the first implementation of our new flatbed scanning technologies will be offered exclusively to consumers through Photo Ditto kiosks," said Dan Sullivan For other uses, see Dan Sullivan (disambiguation).
Daniel "Dan" Sullivan was a fictional character in the popular BBC soap Opera EastEnders. He was played by Craig Fairbrass.
, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Applied Science Fiction. "Self-serve photo kiosks are growing in popularity and we're pleased that so many new consumers and retailers will now be exposed to ASF's proprietary image enhancement See image editing.  technologies. I am equally delighted to be associated with Pixel Magic Imaging, another pioneering company in the digital imaging field that shares our vision for the future of photography. I'm confident that this strategic alliance agreement will lead to equally innovative and rewarding business opportunities in the future."

"Pixel Magic Imaging continues to look for new ways to add value to our entire product line," said David Oles, Founder, CEO and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  of Pixel Magic. "And, we're excited that through our nationwide network of installed Photo Ditto kiosks we are able to introduce retailers and consumers to ASF's image enhancement technologies. Our clients have come to expect outstanding quality and innovative software solutions from Pixel Magic Imaging, and we are pleased that we will be working with ASF in the integration of their Digital ICE and Digital ROC technologies. We believe this joint relationship will benefit retailers and consumers as well as both companies."

The Technology: Digital ICE and Digital ROC for Flatbed Scanners

ASF's award-winning Digital ICE (Image Correction and Enhancement) technology automatically removes surface defects, such as dust and scratches without altering the underlying image; Digital ROC (Reconstruction of Color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed.

See also: Color
) restores the color quality of an image, regardless of the condition of the original.

Digital ICE uses a defect map to identify the precise locations of physical defects, or visual "noise" on a print being scanned. Differential shadowing technology and proprietary software algorithms quickly and automatically eliminate the unwanted defects, producing a scanned image file that improves upon the original print. Digital ICE is designed to remove dust and lint lint - A Unix C language processor which carries out more thorough checks on the code than is usual with C compilers.

Lint is named after the bits of fluff it supposedly picks from programs.
 while also correcting scratches, cracks and folds found on the surfaces of most prints. In addition, Digital ICE will even correct artifacts artifacts

see specimen artifacts.
 caused by textured papers as well as scratches on a scanner's glass platen A long, thin cylinder in a typewriter or printer that guides the paper through it and serves as a backstop for the printing mechanism to bang into. It is typically made of a hard rubber or rubber-like material. See carriage and typewriter. .

Digital ROC automatically and accurately rebuilds the lost color values in prints, instantly creating color-corrected digitized images. Digital ROC identifies clues in the original medium to correct the color. Using a complex set of proprietary algorithms, Digital ROC reconstructs the actual colors from the original color data and presents a fully restored image.

About Pixel Magic Imaging, Inc.

Pixel Magic Imaging (PMI) is a digital imaging software and Internet technology company. PMI is recognized in the digital imaging industry as a leader and pioneer in the fast changing online imaging and digital photography marketplace. PMI's Internet portal for digital photography and online image processing image processing

Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished
 is MyPhotoLab.com(TM), a retail branded web initiative designed to support photo retailers with their need for online photofinishing pho·to·fin·ish·ing  
n.
The act or business of developing camera films and printing photographs for customers.



pho
 infrastructure, service and support. PMI also offers two digital imaging kiosks that allow consumers to instantly enhance and reprint their images: Photo Ditto(R) and Digital Print Station(TM). These products, along with other imaging systems such as the BackLab(TM) Film Scanning System, are designed as part of a suite of technology solutions marrying online image processing and fulfillment with photo retailers nationwide. The company is located twenty miles south of Austin in San Marcos, Texas San Marcos is a city in Texas, USA. The population was 34,733 at the 2000 census. It is the county seat of Hays County.GR6 Texas State University-San Marcos (formerly Southwest Texas State University) is located in the city. . To receive more information about Pixel Magic Imaging or its line of digital solutions, call (800) GO PIXEL (800-467-4935), (512) 396-9251 or visit www.pmimaging.com.

About Applied Science Fiction, Inc.

Applied Science Fiction (ASF) was founded in 1995 and the company maintains its worldwide corporate headquarters in Austin, Texas. Applied Science Fiction develops proprietary technologies for the imaging industry that link traditional photography with the digital age. ASF licenses and brands its technologies through Original Equipment Manufacturers (OEMs) that provide products for professional, retail and consumer imaging markets. ASF offers Digital ICE (Image Correction and Enhancement), Digital ROC (Reconstruction Of Color) and Digital GEM(TM) (Grain Equalization In communications, techniques used to reduce distortion and compensate for signal loss (attenuation) over long distances.  Management), which combats graininess graininess

a fault in x-ray films in which there is clumping together of the silver particles in the emulsion, causing the image to lose its homogeneous appearance and to give an impression of lumpiness.
 in film to greatly enhance the visual impact of resulting scanned images. More information about ASF, its products and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  partners can be found on ASF's Web site at www.asf.com.

Note: Digital ICE, Digital ROC, Digital GEM, ASF and Applied Science Fiction are trademarks of Applied Science Fiction, Inc. Photo Ditto, Digital Print Station, BackLab, MyPhotoLab.com and Pixel Magic are registered trademarks of Pixel Magic Imaging, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.
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Publication:Business Wire
Date:Aug 11, 2000
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