Applied Science Fiction Strengthens Executive Team; Dana Seccombe Brings Over Twenty Five Years of World-Class Experience in Imaging Industry to Engineering Team.Business Editors & Technology Writers AUSTIN, Texas--(BUSINESS WIRE)--March 13, 2000 Applied Science Fiction, Inc. (ASF See Windows Media formats. 1. (language) ASF - Algebraic Specification Language. 2. (body) ASF - Analytical Solutions Forum. ), the leader imaging technologies, today announced the addition of a new senior executive, Dana Seccombe, who will serve as executive vice president of research and development. Mr. Seccombe served as vice president of HP and general manager of the Ink Jet See inkjet printer. Supplies Business, where he oversaw the development of ink jet printing operations. Mr. Seccombe, within 10 years, helped build HP's ink jet supplies business from a $38 million per year program to a $4 billion business. Previously, Mr. Seccombe managed mass storage product development, and led the team which developed HP's PA-RISC (Precision Architecture-RISC) A proprietary RISC-based CPU architecture from HP that was introduced in 1986. It is the foundation of HP's 3000 and 9000 computer families. See IA-64. processor and 1-micron process technologies. As executive vice president of research and development, Mr. Seccombe will oversee the development of ASF's technology, including ASF's new Digital Film Processing technology, a revolutionary new way to dry process film without harmful chemicals, plumbing or hazardous effluents. "Dana Seccombe has critical experience in developing new, foundational technologies and growing them into multi-billion dollar businesses," said Mark Urdahl, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Applied Science Fiction. "As ASF prepares to change Internet and photo imaging industries in substantial and positive ways, Dana Seccombe will play a critical role in driving our technology development efforts and helping ASF to create new billion-dollar markets for ASF technologies." Dana Seccombe is the newest and final addition to the ASF management team. Mr. Seccombe's incorporation into ASF management, provides the company with a complete and highly-experienced team. Other recent addition to ASF's management lineup includes CFO See Chief Financial Officer. , Bob Sleet sleet, precipitation of small, partially melted grains of ice. As raindrops fall from clouds, they pass through layers of air at different temperatures. If they pass through a layer with a temperature below the freezing point, they turn into sleet. from Sprint, Kodak veteran, Jerry Johnson Jerry Johnson can refer to:
About Applied Science Fiction: ASF develops proprietary Intellectual Property (IP) for imaging technologies that link traditional photography with the digital age. Since its inception in 1995, the Austin-based company has accumulated an extensive library of commercial technologies and IPs containing over 150 written invention disclosures and 83 patents filed with the U.S. Patent and Trademark office. The company licenses and brands its technologies through Original Equipment Manufacturers (OEMs) that provide products for professional, retail and consumer imaging markets. Digital ICE (image correction enhancement), ASF's flagship product, has been widely endorsed by the imaging market place, achieving numerous industry awards for innovation and technology. ASF is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with funding from top-tier partners, customers and venture capitalists. In early 1999, the company raised over $30 million in a private placement offering. ASF currently staffs over 140 employees worldwide. More information can be found on ASF's Web site at www.asf.com. |
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