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Applied Digital Solutions, Responding to Over 5 Million Visits to Digital Angel Website, Announces a Reservation Program for Two ''First Wave'' Digital Angel Products.


Business Editors, High Tech Writers

PALM BEACH, Fla.--(BUSINESS WIRE)--April 2, 2001

Unique Web-based program allows customers to sign up for

first-generation products That Monitor Body Temperature, Heart Rate,

02 Levels, and Incorporate Fall-Down Alert for At-Risk Seniors,

Alzheimer's Care and Children, services of the patented Digital

Angel Delivery System, provide input on desired features and functions, and participate in interactive Digital Angel Web community

Press conference in Fort Lauderdale Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911.  to include representatives from

AT&T Wireless, Disney Radio and Florida International University Florida International University, primarily at University Park, Miami; coeducational; chartered 1965, opened 1972. A research university, it has 18 colleges and schools and many specialized centers and institutes, including those in biomedical engineering, database ,

the Mayor of South Miami South Miami, city (1990 pop. 10,404), Dade co., SE Fla., a suburb of Miami; settled 1899, inc. 1926. It is a commercial and retail center for neighboring Coral Gables. , and aging expert Mark Warner Mark Robert Warner (born December 15, 1954) is an American businessman and politician from the U.S. Commonwealth of Virginia and a member of the Democratic Party. Warner is the immediate former governor of Virginia and the honorary chairman of the Forward Together PAC.  

Applied Digital Solutions, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ADSX ADSX Applied Digital Solutions, Inc. (stock symbol) ), a leader in information technology and solutions, plans to formally launch its new Digital Angel(TM) reservation program at a Fort Lauderdale press conference on April 2nd.

Corporate participants in the press conference will include representatives from AT&T Wireless (NYSE NYSE

See: New York Stock Exchange
: AWE), Digital Angel's service provider for the first-ever wireless transmission of real-time biological data, and Disney Radio (NYSE: DIS). Mayor Julio Robaina Julio Robaina is the current mayor of Hialeah, Florida.Robaina was born in Cuba, but was raised in Miami. He was elected in 2005 for a four year term. He is a member of the Mayors Against Illegal Guns Coalition,[1] an organization formed in 2006 and co-chaired by New York  of South Miami, an outspoken advocate of missing children programs, will also participate, as will Professor Joseph King from Florida International University and Mark Warner, a leading expert on issues related to the elderly. Speaking on behalf of Applied Digital Solutions will be Richard Sullivan For the author and academic, see Richard T. Sullivan.

Richard Joseph Sullivan (born 1964) is a judge of the United States District Court for the Southern District of New York. Nominated by President George W.
, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Mercedes Walton, President and COO, and Dr. Keith Bolton, Chief Technology Officer.

The reservation program allows customers to sign up for guaranteed delivery of Digital Angel products expected on or about October 1, 2001. Through this unique, Web-based program, customers will receive a priority registration number and be invited to provide input regarding the specific features and functions they want to be incorporated into their final Digital Angel products. In addition, the program permits customers to actively participate in an information-rich, Web-based Digital Angel community.

Starting April 2, 2001, visitors to the Digital Angel website ( www.digitalangel.net ) will be able to view design prototypes of the first two Digital Angel devices designed for children, adults and at-risk seniors. They will also be able to review full descriptions of how the technology works, learn more about Digital Angel's diverse customer applications, and examine details about Digital Angel's advanced data collection, management and distribution capabilities. Detailed information is also available on the website about anticipated fees and delivery schedules for receiving Digital Angel service.

In a statement, Mercedes Walton, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Applied Digital Solutions, explained the rollout: "This program is just the `First Wave' in our long-term Digital Angel program. We're excited that we can now give customers an opportunity to reserve Digital Angel products from our first production runs later this year. Since Digital Angel's life-saving technology was first announced, we've received over five million visits on our website. After Digital Angel won the Best of Show award for client services at the Internet World Wireless show in February, media and consumer interest has intensified."

Ms. Walton added that using the Internet to reach out to potential customers and to create a Web-based community of people interested in Digital Angel is only a first step in Digital Angel's marketing plan. "This initial Web-based approach will reach a large number of people, no question about it," Walton explained. "But this is not meant to be a substitute for more traditional distribution channels. We're exploring a variety of means to ensure that Digital Angel is both available and affordable to the widest possible customer base. The customer survey information we receive through our reservation program will supplement our ongoing focus group studies, help us define our target demographics and give useful guidance to future retail distributors of Digital Angel products."

Visitors to the Digital Angel website will see how easy it is to participate in the new "pre-order and reserve" program. Pre-ordering Digital Angel service only requires a $20 deposit, which will be deducted from the total purchase price upon delivery. In order to answer expected demand, the website has been equipped to handle 1000 to 1500 simultaneous registration transactions. Those who reserve Digital Angel service will enjoy these benefits:

--A guaranteed place in line for first-generation products from Digital Angel. Product delivery is expected in October 2001 (Seniors) and December 2001 (Children).

--Membership in Digital Angel's SeniorCare and ChildCare Community Portals. These exclusive websites, accessible only by Digital Angel customers, will open in May 2001. They will offer focused, helpful caregiver information and expert advice available only at this website.

--Discounts on various online community events, such as chat rooms hosted by renowned specialists.

About Digital Angel

Digital Angel(TM) represents the first-ever combination of advanced biosensor A device that detects and analyzes body movement, temperature or fluids and turns it into an electronic signal. See lab on a chip and data glove.
Biosensor 
 technology and Web-enabled wireless telecommunications linked to Global Positioning Systems Global Positioning System: see navigation satellite.
Global Positioning System (GPS)

Precise satellite-based navigation and location system originally developed for U.S. military use.
 (GPS). By utilizing advanced biosensor capabilities, Digital Angel will be able to monitor key body functions - such as temperature and pulse - and transmit that data, along with accurate location information, to a ground station or monitoring facility. Digital Angel will be able to tap into an addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be  North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 marketplace estimated to exceed $70 billion. Applied Digital Solutions is exploring a wide range of potential applications for Digital Angel, including: monitoring the location and medical condition of at-risk patients; locating lost or missing individuals; locating missing or stolen household pets; managing livestock and other farm-related animals; pinpointing the location of valuable stolen property; managing the commodity supply chain; preventing the unauthorized use of firearms; and providing a tamper-proof means of identification for enhanced e-commerce security. For more information or to reserve Digital Angel service, visit www.digitalangel.net.

About Applied Digital Solutions, Inc.

Applied Digital Solutions is an information technology and solutions company operating on the I3 Services Platform - Intelligent Integrated Information Services See Information Systems. . Through our core business units (Applications, Services and Advanced Wireless), Applied Digital Solutions offers products and services for the collection, organization, analysis, warehousing and dissemination of information for a wide variety of end users including commercial operations, government agencies and consumers. For more information, visit the company's website at www.adsx.com.

Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are `forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 Reform Act of 1995. The Company intends that such forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 involve risks and uncertainties and are subject to change at any time, and the Company's actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 2, 2001
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