Applied Digital Access announces new vice president of sales and marketing.SAN DIEGO--(BUSINESS WIRE)--April 11, 1997--Applied Digital Access Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ADAX) Friday announced the appointment of Steven F.X. Murphy as vice president of worldwide sales and marketing. Murphy, 39, joins ADA Ada, city, United States Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area. from MAXM Systems, where he served as vice president of operations for the Americas. MAXM was a leading supplier of Network Integrated Operations System software for managing SNMP (Simple Network Management Protocol) A widely used network monitoring and control protocol. Data are passed from SNMP agents, which are hardware and/or software processes reporting activity in each network device (hub, router, bridge, etc. , CMIP (Common Management Information Protocol) Pronounced "c-mip." A network monitoring and control standard from ISO. CMOT (CMIP over TCP) is a version that runs on TCP/IP networks, and CMOL (CMIP over LLC) runs on IEEE 802 LANs (Ethernet, Token Ring, etc.). and legacy network element management systems components for targeting telecommunications and other Fortune 100 companies throughout the Americas. In this position, he managed a 70-person sales and service organization, which included direct and alternate sales channels and professional services. In addition, he developed a TMN (Telecommunications Management Network) A set of international standards for network management from the ITU. It is used by large carriers such as Sprint, Verizon and AT&T. market presence to meet the emerging demands of telephone companies. Prior to his position at MAXM, Murphy served as vice president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of SQL Software. SQL developed a client-server software product called Process Configuration Management Solution (PCMS PCMS Purchase Card Management System PCMS Pinon Canyon Maneuver Site (Fort Carson, CO) PCMS Project Configuration Management System PCMS Patient Care Management System PCMS Passive Countermeasure System ) that was installed into telecommunication and engineering companies. Prior to his position at SQL, Murphy served as general manager- eastern region for Goal Systems, where he was responsible for commercial and federal sales and service of data center automation systems. He received his B.S. degree in accounting and finance from Mount Saint Mary's College Mount Saint Mary's College may mean:
"Murphy will be instrumental in capitalizing on ADA's traditional expertise in Network Systems solutions as we grow our Network Management Software business. This will extend ADA's capabilities in providing a more complete Operations Support Systems Operations Support Systems (also called Operational Support Systems or OSS) are computer systems used by telecommunications service providers. The term OSS most frequently describes "network systems" dealing with the telecom network itself, supporting processes such (OS) solution to meet our customers' state of challenge in better managing their networks," said President and Chief Executive Officer Peter P. Savage. Applied Digital Access is a leading provider of Network Performance Management products that include systems, software and services used to manage the quality, performance, availability and reliability of telecommunications service providers' networks. These products enable telecommunications service providers to improve quality of service, increase productivity and lower operating expenses. The company has headquarters in San Diego. -0- NOTE TO EDITORS: "Safe Harbor" statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Except for historical information contained in this release, the preceding may contain forward-looking statements that involve potential risks and uncertainties as detailed in the company's annual report on Form 10-K for the year ending Dec. 31, 1996 and the most recent Form 10-Qs, which include the concentration of major customers: telephone company qualification requirements, high dependence on single product line, competition, management of changing business, mergers, rapid technological change and dependence on new products, dependence on suppliers and subcontractors, need to make advance purchase commitments, government regulation, proprietary technology, dependence on key personnel and volatility of stock price. The company's actual results could differ materially from those discussed in this release. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date hereof. The company undertakes no obligation to revise or update these forward-looking statements to reflect events or circumstances after the date of this release. CONTACT: Applied Digital Access, San Diego Peter Savage, 619/623-2200 or The Townsend Agency Susan Eppel, 619/457-4888 |
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