Applied DNA Sciences Retains Stern & Co. as Investor and Media Relations Counsel.Business Editors/Health/Medical Writers LOS ANGELES--(BUSINESS WIRE)--Feb. 2, 2004 Applied DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. Sciences, Inc., (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :APDN), a provider of proprietary, DNA-embedded security applications, announced today that it has retained New York-based Stern & Co. to provide an investor and media relations program. Founded in 1993, Stern & Co. is a leading New York-based full-service communications firm that designs and implements investor relations Investor relations The process by which the corporation communicates with its investors. and media communications campaigns for publicly traded companies publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. , private companies and financial institutions. Applied DNA Sciences provides proprietary DNA-embedded biotechnology security applications, using plant DNA, that verify authenticity and protect corporate and government agencies from counterfeiting, fraud, piracy, product diversion, identity theft and unauthorized intrusion. Larry Lee For the football player of the same name see Larry Lee (football player). Larry Lee was a long time friend of Jimi Hendrix and eventually joined Hendrix's new band Gypsy Sun and Rainbows as rhythm guitar player. , chief executive officer of Applied DNA Sciences, said, "We are pleased to be working with Stern & Co. to develop and implement a significant product campaign to the investment and media communities. As we continue to set benchmarks for our company, we believe Stern & Co. has the notable experience to convey the success Applied DNA Sciences achieves." "We expect to create an aggressive communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. that fully conveys Applied DNA Sciences' compelling story at a time when the company's strategy of growth is beginning to produce dramatic results," said Stephanie Stern, president of Stern & Co. "We look forward to communicating this exciting story and to secure for Applied DNA Sciences the recognition it deserves." Applied DNA Sciences, Inc. can provide maximum security through the use of unique and virtually tamper-proof anti-counterfeit measures that can be layered into any organization's current processes and infrastructures. With products such as its anti-counterfeit Applied DNA(TM) Ink and Label security solutions, Applied DNA(TM) Security Access Control System, a state-of-the-art biotechnology system comprised of the Applied DNA (TM) Chip and the Applied DNA (TM) Chip Reader, and its Applied DNA(TM) Marker Technology; the company is able to determine authentication of an intellectual property or brand. About Applied DNA Sciences, Inc. Applied DNA Sciences, Inc. provides proprietary DNA-embedded biotechnology security solutions, using non-human DNA, that verify authenticity and protect corporate and government agencies from counterfeiting, fraud, piracy, product diversion, identity theft and unauthorized intrusion. Applied DNA Sciences has an exclusive licensing and partnership agreement covering North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe with Biowell Technology, Inc. (http://www.biowell.com.tw/eng) of Taiwan. The company develops markets, and sub-licenses DNA security systems, supply-chain management systems and anti-counterfeit solutions. Applied DNA Sciences' technology addresses the more than $350 billion of counterfeit products sold each year as well as the multi-billion dollar homeland security Noun 1. Homeland Security - the federal department that administers all matters relating to homeland security Department of Homeland Security executive department - a federal department in the executive branch of the government of the United States market. The company is headquartered at 9229 West Sunset Boulevard Sunset Boulevard is a street in the western part of Los Angeles County, California, that stretches from Figueroa Street in downtown Los Angeles to the Pacific Coast Highway at the Pacific Ocean in the Pacific Palisades. Los Angeles, CA 90069; Tel: 310-860-1362; Fax: 310-860-1303 or visit www.ADNAS.com. The statements made by Applied DNA Sciences, Inc. (the Company) may be forward-looking in nature and are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements describe the Company's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of Applied DNA Sciences, Inc. Actual results could differ materially from those projected due to changes in interest rates, market competition, changes in the local and national economies, and various other factors. The Company undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion