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Applied DNA Sciences, Inc. Introduces Advanced DNA-tagged Anti-counterfeit Label Technology to North America and Europe.


Business Editors

LOS ANGELES--(BUSINESS WIRE)--Feb. 5, 2003

Instant detection allows real-time product authentication

Applied DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
 Sciences, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:APDN), a provider of proprietary DNA-embedded biotechnology solutions that protect corporate and intellectual property from counterfeiting and fraud, today announced the introduction of the first DNA-tagged label security system in the Northern American and European markets. With applications for a wide range of consumer and industrial products, DNA-tagged label technology promises to be an effective deterrent to the ever-increasing number of sophisticated worldwide counterfeiters. Applied DNA Sciences, Inc. (ADNAS) is the exclusive Northern American and European licensee and partner of Biowell Technology, Inc.

This patented biotechnology combines specially processed DNA with anti-counterfeit ink, which can be applied to paper, cloth or plastic labels, garment labels, printed onto logos or on any other surface. Labels are printed with proprietary ink containing a unique authentication DNA code for each manufacturer. The labels can then be easily tested for manufacturers' authenticity and traced to the authorized point of origin. In addition, these labels can be instantly identified as containing DNA-tagged label technology imprinting imprinting, acquisition of behavior in many animal species, in which, at a critical period early in life, the animals form strong and lasting attachments. Imprinting is important for normal social development.  with a second level of a proprietary embedded DNA-instant authentication feature. Virtually any item that can be duplicated can be protected with the DNA label technology offering from ADNAS.

DNA anti-counterfeit ink can be applied to labels, and printed onto logos or on any other surface which can then be easily and instantly tested for authenticity. A simple real-time field test can instantly authenticate the presence of the ADNAS's tag. Using a specifically coded and proprietary activation solution stored in a handy one-use swab, a simple wipe of the solution will induce a predetermined pre·de·ter·mine  
v. pre·de·ter·mined, pre·de·ter·min·ing, pre·de·ter·mines

v.tr.
1. To determine, decide, or establish in advance:
 color change in the DNA tagged ink used to print the label. This proprietary biochemical reaction only occurs in the presence of the DNA tag, and cannot be replicated in a fake label product. For further verification, a piece of the label can also be sent to the lab for complete forensic DNA sequence DNA sequence Genetics The precise order of bases–A,T,G,C–in a segment of DNA, gene, chromosome, or an entire genome. See Base pair, Base sequence analysis, Chromosome, Gene, Genome.  analysis. Other anti-counterfeit features are also added to labels to provide multiple levels of protection, including copy protected pantographs, tamper proof die-cuts, florescent flo·res·cence  
n.
A condition, time, or period of flowering. See Synonyms at bloom1.



[New Latin fl
 printing, and microprinting Microprinting is one of many anti-counterfeiting techniques used most often on currency and bank checks, as well as various other items of value. Microprinting involves printing very small text, usually too small to read with the naked eye, onto the note or item. .

This cost-effective solution can be adapted to any company's current branding, product tracking, or anti-counterfeiting program. The demand for the proprietary, DNA ink-infused label technology transcends an expansive range of industries, including but not limited to textile, fashion, pharmaceuticals, art, memorabilia, supermarket, drug, and mass merchandised products.

By using bio-engineered DNA as an invisible and highly specific identification tag An identification tag might be:
  • Dog tag, an identification tag worn by dogs
  • Dog tag (identifier), an identification tag used by the military
  • A radio identification tag, a scanner-readable microchip implanted into livestock and pets for identication.
, forensic-level authentication of a tagged item verifies the manufacturer and source of the product. DNA tagging has the ability to protect brand name products from counterfeiters' tools of the trade, such as precision computer scanning and printing equipment. DNA tagging provides an extremely high counterfeit barrier, because a counterfeiter can never replicate the unique DNA sequence that identifies a tagged object.

"We are eager to introduce the first DNA biotechnology for counterfeit protection into our markets. There is an overwhelming demand for instant detection of counterfeit products, and our true DNA tagged security technology is fool proof," said Larry Lee For the football player of the same name see Larry Lee (football player).

Larry Lee was a long time friend of Jimi Hendrix and eventually joined Hendrix's new band Gypsy Sun and Rainbows as rhythm guitar player.
, chief executive officer of Applied DNA Sciences, Inc. "Our partnership with Biowell could enhance US economic security via state-of-the-art-biotechnology which can authenticate products at point of purchase, certify manufacture origin, and provide supply chain management solutions for tracing goods and materials."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Private Label Manufacturer's Association (PLMA PLMA Private Label Manufacturers Association
PLMA Peak Load Management Alliance
PLMA Producer Licensing Model Act (New York state)
PLMA Petroleum Land Management (course)
PLMA Philip Livingston Magnet Academy
), private label sales in supermarkets grew by 3.0% for the 52-week period ending October 6, 2002 (versus 1.6% for national brands) and accounted for 26% of all new dollars flowing into the channel, according to Information Resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
, Inc. Private label market share in US supermarkets reached 20.7% in terms of units at the end of the third quarter, up from 20.6% a year ago, while private label dollar market share was 16.3%, up from 16.1%. Both figures are the highest on record for store brands.

About Applied DNA Sciences, Inc. (ADNAS)

Applied DNA Sciences, Inc. (OTCBB:APDN) provides proprietary DNA-embedded biotechnology solutions that confirm authenticity and protect corporate and government agencies from counterfeiting, fraud, piracy, product diversion, and unauthorized intrusion. ADNAS has an exclusive licensing and partnership agreement with Biowell Technology, Inc. (http://www.biowell.com.tw/eng/home.htm) of Taiwan, covering North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe. The company provides sales, marketing, and sub-licensing of the DNA products and solutions, which are accompanied by monitoring and enforcement support to identify, deter, and apprehend global counterfeiting organizations.

ADNAS' patented technology addresses the more than $350 billion of counterfeit products sold globally each year. Corporations spend approximately $6 billion annually on anti-counterfeit and anti-fraud solutions. DNA tagging provides a proprietary counterfeit barrier because the unique DNA sequence that identifies a tagged object is virtually impossible to replicate by a counterfeiter. Industries benefiting from ADNAS' DNA based biotechnology solutions include: corporations, federal government, information technology, security and surveillance, entertainment, the arts, cosmetics, pharmaceutical and biometrics, and vertical retail markets.

The company is headquartered at 9255 W. Sunset Blvd Sunset BLVD is unreleased material and remixes by the rapper 2Pac. It was released on September 12, 2005 internationally and the United States. Track listing
  1. "Slippin' Into Darkness" (featuring The Funky Aztecs)
  2. "A Day In The Life"
., Los Angeles, CA 90069; Tel: 310.860.1DNA (1362); Fax: 310.246.1760 or visit www.ADNAS.com.

The statements made by Applied DNA Sciences, Inc. (the Company) may be forward-looking in nature and are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Forward-looking statements describe The Company's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of Applied DNA Sciences, Inc. Actual results could differ materially from those projected due to changes in interest rates, market competition, changes in the local and national economies, and various other factors. The Company undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Date:Feb 5, 2003
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