Applied DNA Sciences, Inc. Appoints Technology Sales Veteran Ralph Brier Vice President of Sales and Marketing.Business Editors LOS ANGELES--(BUSINESS WIRE)--Dec. 17, 2003 Biotechnology Company Specializing in DNA-Embedded Security Solutions Brings Business Development Veteran on Board to Oversee Sales and Marketing Applied DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. Sciences, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : APDN), a provider of proprietary DNA-embedded security applications, today announced that Ralph Brier brier or briar, name sometimes given any thorny plant, more specifically the sweetbrier, and the greenbrier. French brier, or brierroot, is a name for the root of the European white heath so widely used in the manufacture of smoking pipes. has joined the company as vice president of sales and marketing. Brier has over 28 years of diverse experience in marketing, sales, business development and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , with a focus in the security and biometrics sector. Prior to joining Applied DNA Sciences, Brier was employed by Sagem Morpho morpho Any species of New World tropical brush-footed butterflies in the genus Morpho (family Nymphalidae). Microscopic ridges on the wing scales break up and reflect light, producing the iridescent blue of the males of some species. , a division of Groupe SAGEM, a global leader in the provisioning of biometric solutions for business and government. During his tenure there, he successfully closed five million dollars in sales and doubled commercial sales revenues, serving as the senior commercial, channel and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and business executive of biometric software, smart card implementation and hardware. He also developed over sixty new business opportunities and alliances since 2000 with a number of Fortune 500 companies, significantly more than any predecessor in the history of the company. Brier closed multiple large-scale contracts with his respected negotiation skills and business expertise. "Ralph's experience in structuring, negotiating and closing revenue generating contracts with both strategic partners and Fortune 500 companies will significantly advance our business development objectives," said Larry Lee For the football player of the same name see Larry Lee (football player). Larry Lee was a long time friend of Jimi Hendrix and eventually joined Hendrix's new band Gypsy Sun and Rainbows as rhythm guitar player. , chief executive officer, Applied DNA Sciences, Inc. "He will not only lead our sales team, but he will also provide seasoned leadership for our sales, integration and product development teams." During his career Brier has also consulted for numerous small businesses on software, hardware, LAN/WAN LAN/WAN Local Area Network/Wide Area Network and networking devices customized to their needs. He was also a national sales manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → for Torrance, California-based Parana Supplies Corp., a division of Epson-Seiko, where he was responsible for their retail office products division and distribution channels. Prior to that, he sold high-end workstation peripherals, hardware, storage, software, networking solutions and audio-visual presentation hardware solutions for Los Angeles-based Personal Electronic Sales. In this capacity Brier initiated business relationships with McDonnell Douglas, Lockheed Aerospace, Hughes Aircraft, Cannon Corporation, Pacific Bell, Disney Studios, Warner Brothers, and State Universities including USC An abbreviation for U.S. Code. , UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX , UC Irvine and others. At Irvine, California-based Innovative Sales & Marketing, Brier was a top producer, expanding territorial sales by 150 percent. In addition to his background in corporate sales and account management, Brier has launched and managed two non-profit organizations and has extensive public speaking and teaching experience. Over the years he has won various awards as top producer and top sales associate, and was given special recognition for volume sales in 1990 by Century21 in their national magazine publication. About Applied DNA Sciences, Inc. Applied DNA Sciences, Inc. provides proprietary DNA-embedded biotechnology security applications, using non-human DNA, that verify authenticity and protect corporate and government agencies from counterfeiting, fraud, piracy, product diversion, identity theft and unauthorized intrusion. Applied DNA Sciences has an exclusive licensing and partnership agreement covering North America and Europe with Biowell Technology, Inc. (http://www.biowell.com.tw/eng) of Taiwan. The company develops, markets, and sub-licenses DNA security systems, supply-chain management systems and anti-counterfeit solutions. Applied DNA Sciences' technology addresses the more than $350 billion of counterfeit products sold each year as well as the multi-billion dollar homeland security market. Applied DNA Sciences' headquarters are is located at 9255 West Sunset Boulevard, Los Angeles, CA 90069. Tel: 310.860.1362; Fax: 310.860.1303; or visit www.ADNAS.com. The statements made by Applied DNA Sciences, Inc. (the Company) may be forward-looking in nature and are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements describe the Company's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of Applied DNA Sciences, Inc. Actual results could differ materially from those projected due to changes in interest rates, market competition, changes in the local and national economies, and various other factors. The Company undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events. |
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