Applications are key market drivers.According to the Telecommunications Industry Association See TIA. (body, standard) Telecommunications Industry Association - (TIA) An association that sets standards for communications cabling. Cables that TIA set standards for include: EIA/TIA-568A and EIA/TIA-568B category three, four and five cable. (TIA (1) (Telecommunications Industry Association, Arlington, VA, www.tiaonline.org) A membership organization founded in 1988 that sets telecommunications standards worldwide. It was originally an EIA working group that was spun off and merged with the U.S. ) and its subsidiary, the MultiMedia Telecommunications Association (MMTA MMTA MultiMedia Telecommunications Association MMTA Minor Metals Trade Association MMTA Missouri Music Teachers Association MMTA Minnesota Music Teachers Association MMTA Massachusetts Music Teachers Association MMTA Michigan Music Teacher's Association ), in its jointly produced market review and forecast for 2000, the overall U.S. telecom market (equipment and services) grew by more than 11.4% in 1999, generating revenues of $517.6 billion. The fastest-growing equipment categories last year include computer-telephony integration (CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party. ), hardware and software, groupware, videoconferencing, and network equipment/facilities. Enterprise spending on professional and technical services in support of voice and data communications rose 18.1% in 1999, indicating that business customers want high-end applications without being their own integrators and suggesting that applications are the market drivers. Solve the end-user's business problems, and the technology sales will follow. |
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