Applicate Targets CRM Vendors With I-Mobilet: Leading ASP Launches I-Mobile, Providing a Wireless Extension to Enterprise CRM Applications.Business and Technology Editors WEST DUNDEE, Ill.--(BUSINESS WIRE)--March 9, 2000 Applicate, Inc., a premier total-solution application service provider (ASP) for aggressive growth companies, today announced I-Mobile, a new platform enabling customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) software vendors to provide their privately-branded applications as a wireless service via the Internet. I-Mobile is the first ASP platform to provide CRM vendors with full-service wireless content for outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. application management, end-user support and application hosting -- all of which give CRM vendors a total solution Internet delivery strategy. "I-Mobile completes the solution for the hosted front-office application," said Michael Echlin, Applicate President and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. . "We are removing the boundaries for access to mission-critical data, specifically for front office applications such as sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. . The possibilities are endless for the uses of I-Mobile. By offering this as a hosted service, our partners and customers can leverage our expertise in application hosting and wireless content delivery." Industry Standard Technologies Applicate has designed I-Mobile to be compatible with WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. standards, thereby allowing any WAP-enabled device to utilize this platform. WAP (Wireless Application Protocol) is an initiative started by Unwired Unwired is an Australian public company dedicated to building a nationwide, fixed wireless telecommunications network offering carrier grade Internet services. They currently provide coverage in Sydney and Melbourne. Planet, Motorola, Nokia and Ericsson to develop a standard for wireless content delivery on the next generation of mobile communicators. I-Mobile and the VirtuAppT Network I-Mobile is a key component of Applicate's fully managed application delivery network called VirtuApp. Designed by industry experts, VirtuApp consists of a world class data center, a complete selection of e-services, I-Mobile being a premier service, and tightly integrated support staff. Applicate's full-service approach manages the user administration, application, web server and other components of the system for security, high availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue. and reliable operations. The I-Mobile Partner Program The I-Mobile Partner Program provides front office software vendors with a wireless Internet delivery strategy, including hosting, application management and end-user support. Applicate works with CRM vendors and subscriber communities of all sizes and supports rapid subscriber growth. For more details on the program, CRM vendors can contact Mike Tams, Director of Business Development at Applicate at (847) 836-5543 or mtams@applicate.net. About Applicate Based in Chicago, Applicate, Inc. is a premier, total-solution ASP for aggressive growth companies. Applicate is focused on developing intuitive solutions for a wide array of e-business customers. Applicate's unique combination of a world class application portfolio and unlimited delivery methods enable productivity to elevate el·e·vate tr.v. ele·vat·ed, ele·vat·ing, ele·vates 1. To move (something) to a higher place or position from a lower one; lift. 2. To increase the amplitude, intensity, or volume of. 3. to new levels. To power its VirtuApp Network, Applicate has developed relationships with Exodus Communications Exodus Communications was a high-flying internet hosting and service provider to dot-com businesses that went broke along with their customers. Exodus inception Exodus was founded in 1992 as Fouress, Inc., and reincorporated in 1994 to Exodus Communications. and Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. . More information is available at www.applicate.net. Applicate, I-Mobile and VirtuApp are trademarks of Applicate, Inc. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. (Copyright 2000 Applicate, Inc.) For press information, please contact: Michael Echlin, 847-836-5543. SOURCE: DigitalWork ( http://www.digitalwork.com ) 32210 DigitalWork.com -- Your Business Workshop ( SA 32210 ) |
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