Applica Incorporated to Release and Webcast Its 2005 Second-Quarter Financial Results on July 29, 2005.

MIRAMAR, Fla. -- Applica Incorporated (NYSE:APN) will issue its 2005 second-quarter financial results before the market opens on Friday, July 29, 2005.

Applica will hold a conference call on the same day at 11:00 a.m., Eastern Daylight Time, to discuss its second-quarter results and trends in operations. Harry D. Schulman, President and Chief Executive Officer, Terry Polistina, Senior Vice President and Chief Financial Officer, and Michael J. Michienzi, President - Household Products Division, will host the call.

Live audio of the conference call will be simultaneously broadcast over the Internet and will be available to members of the news media, investors and the general public. Broadcast of the event can be accessed on the Company's website, www.applicainc.com, by clicking on the Investor Relations page. You may also access the call via CCBN at www.streetevents.com. The event will be archived and available for replay through Friday, August 5, 2005.

Applica Incorporated and its subsidiaries are marketers and distributors of a broad range of branded and private-label small electric consumer goods. Applica markets and distributes kitchen products, home products, pest control products, pet care products and personal care products. Applica markets products under licensed brand names, such as Black & Decker(R), its own brand names, such as Windmere(R), LitterMaid(R), Belson(R) and Applica(R), and other private-label brand names. Applica's customers include mass merchandisers, specialty retailers and appliance distributors primarily in North America, Latin America and the Caribbean. The Company operates a manufacturing facility in Mexico. Additional information regarding the Company is available at www.applicainc.com.