Appliant.com Announces that RealNetworks Adopts Appliant.com's Performance Technology to Manage the Effectiveness of Streaming Media.Business Editors, High-Tech Writers SEATTLE--(BUSINESS WIRE)--May 23, 2000 In a Co-development Relationship, RealNetworks Leverages Appliant.com's Expertise and Technology to Help Manage Advertising Applications for RealSystem(R); Solution to Debut At the Real Conference 2000 Appliant.com, the premier provider of customer-centric Web site management services, today announced a co-development relationship with RealNetworks(R), Inc. (Nasdaq:RNWK RNWK Real Networks (stock symbol) ), the leader in streaming media delivery on the Internet. RealNetworks is using Appliant.com's performance management technology to monitor the activity and effectiveness of advertisements delivered by Real Broadcast Network (RBN RBN Robin RBN Radio Beacon RBN Registered Business Name (Republic of Ireland) RBN Russian Backbone Network RBN Regional Broadband Network RBN Richard's Bridge Notation RBN Radio Broadcast Network RBN Requirements by Name ), RealNetworks' Internet broadcast service. This relationship and the resulting solution reveals the first of many initiatives that Appliant.com will launch to demonstrate its leadership position in the streaming media market. "Appliant.com provides us with a great solution to help RBN's customers generate new revenue from their streaming media assets through RBN's leading advertising solutions," said Ian Freed, General Manager, RBN. "Through the integration of Appliant.com's technology, we are able to more effectively monitor the performance of our new advertising solutions." As the first Web infrastructure management provider to break into the streaming media monitoring market, Appliant.com will deliver solutions to streaming media service providers like Real Broadcast Network that allow them to manage their systems from a customer-centric perspective. Appliant.com will debut this co-designed solution, which monitors the Advertising Extension for RealSystem to measure the usage of streaming advertisements, at The Real Conference 2000 in San Jose, May 22-26, 2000. "After launching Lateral Line Network, our Web performance monitoring tool, customers and partners asked if we could develop a way to apply the same type of service offering to streaming media, which carries with it even more stringent performance requirements," said Brian Bershad, Ph.D., CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of Appliant.com. "We're fortunate to be able to work closely with companies like RealNetworks that have a clear understanding of these requirements. The solution we have provided to meet RealNetwork's monitoring demands reflects our customer-centric attitude and technical expertise. We will continue to evolve in this market, providing services to meet the needs of the more broadly defined streaming media market." Appliant.com current customers and partners include AMC (Advanced Mezzanine Card) See AdvancedTCA. Computer Corporation, Campus Pipeline, Inc., Deloitte Consulting, Excite@Home (Nasdaq:ATHM ATHM Excite@Home (NASDAQ symbol) ATHM Alternative Therapies in Health and Medicine ATHM American Textile History Museum (Lowell, MA) ), FreeShop.com (Nasdaq:FSHP FSHP Florida Society of Health-System Pharmacists FSHP Florida Scenic Highways Program ), GreaterGood.com, hardware.com, Inktomi Corp., Juno Online Services Juno client software icon Juno is an Internet service provider based in the United States. It is a subsidiary of United Online, which also owns NetZero and Bluelight Internet Services. , Inc. (Nasdaq:JWEB), MountainZone.com, RealNetworks, Inc. (Nasdaq:RNWK), Red Hat, Inc. (Nasdaq:RHAT RHAT Red Hat (stock symbol) RHAT Rainwater Harvesting Association of Tanzania RHAT Register Hba Attributes ), Saltmine LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (formerly MPL 1. (language) MPL - An early possible name for PL/I. [Sammet 1969, p.542]. 2. MPL - MasPar data-parallel version of C. See also ampl. Compiler version 3.1. 3. MPL - Motorola Programming Language. 2.com), ServiceIntelligence.com, WebGecko Software LLC, and YellowPages.com. About Appliant.com Appliant.com is the premier provider of customer-centric Web site management services. Founded in 1997 in Seattle, Appliant.com enables e-businesses, enterprises and service providers to maximize their return on investment in Web applications and infrastructure. Appliant.com was recently selected as one of the "Top 100 Emerging Companies to Watch in 2000" by Computerworld magazine. Privately held, the company's principal investors include Alexander Hutton Venture Partners, ARCH Venture Partners, Hook Partners, Madrona Venture Group, SeaPoint Ventures, Tredegar Investments, Inc. and Venrock Associates. Appliant, Appliant.com and Lateral Line are trademarks of Appliant, Inc. RealNetworks and RealSystem are trademarks or registered trademarks of RealNetworks, Inc. |
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