Appliance Corp. of America and High Performance Appliances announce plans for merger.GREAT NECK, N.Y.--(BUSINESS WIRE)--March 25, 1997--Appliance Corp. of America, marketer of Welbilt(R) consumer appliances and High Performance Appliances of Danbury, Conn., marketer of a full line of appliances including hand mixers, food choppers, can openers and toasters under the Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. (R) name announced today that they have signed a letter of intent that calls for a merger of the two companies. H. McIntyre Gardner, president of Appliance A stand-alone hardware device or software environment dedicated to a specific task. See hardware appliance and software appliance. Corp. of America said, "we are very excited about the prospects of this merger and the impact that the combined companies will be able to have in the marketplace." It is anticipated that the transaction will be completed by May 1, 1997. CONTACT: HWH HWH hot water heater HWH Hex Washer Head HWH Hospital Within Hospital HWH Hardly Worth Having Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Tobi Pasterick Karolin Shoikhet 212/355-5049 email:info@hwhpr.com or Appliance Corp. of America Pat Boehm, 516/773-0300, x3012 |
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