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Applebee's Names Cywinski Chief Marketing Officer.

Business Editors

OVERLAND PARK, Kan.--(BUSINESS WIRE)--July 24, 2001

Applebee's International, Inc. (Nasdaq:APPB) announced today that restaurant industry veteran John Cywinski will be joining the company as Chief Marketing Officer.

Mr. Cywinski has 17 years of marketing experience, including ten years with several of the largest restaurant companies in the world. Most recently, Mr. Cywinski served as Vice President of Brand Strategy for McDonald's Corporation, and has also been Vice President of U.S. Marketing for Burger King Corporation. In addition, he brings broad marketing and brand building experience having served as President of Buena Vista Pictures Marketing, the motion picture division of The Walt Disney Company. He began his career with The Leo Burnett Advertising Agency.

In the newly expanded role of Chief Marketing Officer, Mr. Cywinski will report directly to Lloyd Hill, Chairman and Chief Executive Officer, and will serve as a member of the company's senior executive team. This position has been expanded to include, in addition to marketing and advertising, overall direction of the food and menu strategies and reporting responsibility for the research and development function for the nearly $3 billion Applebee's Neighborhood Grill & Bar concept.

Lloyd Hill said, "Our new core menu, increased network advertising presence, and growth strategies are designed to keep Applebee's one of America's favorite dining destinations. John's depth of industry knowledge, strategic marketing experience, history of effective franchise relationships and proven leadership skills are perfect for the continuation of this evolution. We are thrilled that he has decided to join our team."

"While it is difficult to leave McDonald's and the many friends I have there, Applebee's represents a tremendous opportunity for me and my family," Cywinski said. "The brand is experiencing positive momentum and offers incredible potential. I'm looking forward to working with Lloyd and the rest of the Applebee's team to evolve the world's largest casual dining concept into a dominant global brand."

Applebee's International, Inc., headquartered in Overland Park, Kan., currently develops, franchises and operates restaurants under the Applebee's Neighborhood Grill and Bar brand, the largest casual dining concept in the world. There are currently 1,332 Applebee's restaurants operating system-wide in 49 states and eight international countries. Additional information on Applebee's International can be found at the company's website (www.applebees.com).
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 24, 2001
Words:378
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