Applebee's International to Launch New Advertising Campaign.OVERLAND PARK Overland Park, city (1990 pop. 111,790), Johnson co., NE Kans., a residential suburb of Kansas City; inc. 1960. There is printing and publishing, and the manufacture of apparel, aircraft parts, cement, prepared foods, salt, chemicals, marine accessories, and signs. , Kan. -- Applebee's International, Inc. (Nasdaq:APPB APPB Array Processor with Pipelined Bus APPB Application Builder ) announced today that it will launch a new advertising campaign in conjunction with Applebee's Shrimp Sensations promotion, which begins this week in restaurants across the country. Network television supporting the promotion will begin March 4. John Cywinski, chief marketing officer, said, "The new campaign is an evolution of our popular commercials featuring fun, parody parody, mocking imitation in verse or prose of a literary work. The following poem by Robert Southey was parodied by Lewis Carroll: lyrics lyrics npl [of song] → paroles fpl lyrics lyric npl [of song] → Text m , and will feature two recurring characters
A recurring character is a fictional character, usually in a prime time TV series, who is not a main character but who appears from time to time during the series' run. , simply known as "The Applebee's Guys." The musical duo will appear in new ads for each promotion as they draw guests' attention to craveable food served in a friendly, neighborhood setting." The new ads will be available on the company's website (www.applebees.com) and were created by Foote, Cone & Belding of Chicago. Applebee's Shrimp Sensations promotion features new items including a Parmesan-Crusted Shrimp Penne pasta While the only basic difference between these names is the shape of the pasta, each pasta is typically matched with a particular sauce based on cooking time, consistency, ability to hold sauce, ease of eating, etc. and a Shrimp Trio combination in addition to favorites such as Applebee's House Sirloin and Grilled Shrimp Combo, Coconut Shrimp, and a Grilled Shrimp 'n Spinach Salad. Applebee's International, Inc., headquartered in Overland Park, Kan., develops, franchises and operates restaurants under the Applebee's Neighborhood Grill & Bar brand, the largest casual dining concept in the world. As of February 19, 2006, there were 1,817 Applebee's restaurants operating system-wide in 49 states and 15 international countries. Additional information on Applebee's International can be found at the company's website (www.applebees.com). |
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