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Applebee's International Announces Lawrence M. Folk Named Chief Executive Officer of Rio Bravo International Inc.


OVERLAND PARK Overland Park, city (1990 pop. 111,790), Johnson co., NE Kans., a residential suburb of Kansas City; inc. 1960. There is printing and publishing, and the manufacture of apparel, aircraft parts, cement, prepared foods, salt, chemicals, marine accessories, and signs. , Kan.--(BUSINESS WIRE)--Sept. 2, 1998--Applebee's International, Inc. (Nasdaq:APPB APPB Array Processor with Pipelined Bus
APPB Application Builder
) announced today that Lawrence M. Folk, a 16-year veteran in the Mexican food restaurant segment, has been appointed president and chief executive officer of its Rio Bravo BRAVO Cardiology A clinical trial–Blockade of the GP IIB/IIIA Receptor to Avoid Vascular Occlusion– which evaluated lotrafiban in preventing strokes and acute MI. See GP IIB/IIIA.  International, Inc. division, and will be joining the company on October first.

Rio Bravo International, headquartered in Atlanta, is the operator and franchisor of its Mexican concept, Rio Bravo Cantina The Rio Bravo concept began in Atlanta, Georgia, United States, the first restaurant opening in the Buckhead section of Atlanta in May 1985.

The concept was created by Ray Shoenbaum in conjunction with Innovative Restaurant Concepts Inc (or IRC).
 restaurants. Mr. Folk will assume this role from Abe J. Gustin, Jr., chairman of Applebee's International, Inc., who has been performing this duty on an interim basis since June.

Mr. Folk most recently served as president of Don Pablo's Don Pablo’s was founded in Lubbock, Texas, in 1985. The company has 91 restaurants in 18 states. The menu features Tex-Mex items, made-from-scratch salsa, tortillas and sauces and a range of other Mexican specialties. , one of the leading operators of Mexican restaurants in the U.S. He joined Don Pablo's predecessor parent company, DF&R Restautants, Inc., in 1982 as controller and subsequently served as chief financial officer. Mr. Folk became president of Don Pablo's in 1996.

Mr. Folk has beeninstrumental in overseeing the strengthening of the Don Pablo's brand into one of the leaders in the Mexican food segment of the casual dining market. Additionally, he played a major role as a senior member of the team responsible for the rapid growth of Don Pablo's from nine units in 1992 to 110 restaurants today.

Lloyd L. Hill, chief executive officer of Applebee's International said, "We are very fortunate to have an executive of Larry's proven capabilities to lead Rio Bravo Catina as we continue to finalize fi·nal·ize  
tr.v. fi·nal·ized, fi·nal·iz·ing, fi·nal·iz·es
To put into final form; complete or conclude: "They have jointly agreed ...
 the future development and growth strategy of this concept. His experience in managing the rapid growth of one of the larger successful Mexican food concepts within this highly competitive segment of the casual dining market is an enormous advantage as we work to increase the sales, concept growth and profitability of Rio Bravo. We look forward to Larry quickly assessing the growth strategy of Rio Bravo and moving this concept forward on its development path."

Applebee's International, Inc., headquartered in Overland Park, Kan., develops, franchises and operates casual dining restaurants in 48 states and five international countries, under the Applebee's Neighborhood Grill Grill may refer to:

In food:
  • Grill (cooking), a device or surface used for cooking food, usually fueled by gas or charcoal.
  • Grilling, a form of cooking that involves direct heat.
  • A restaurant that serves grilled food, such as a "bar and grill".
 and Bar and Rio Bravo Cantina brands.

    CONTACT:  Applebee's International, Inc., Overland Park
               Bill Lackey, 913/967-8196


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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1MEX
Date:Sep 2, 1998
Words:360
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