Apple veteran appointed Iomega VP of sales.ROY, Utah--(BUSINESS WIRE)--Jan. 4, 1995--Edward D. Briscoe, a seven-year veteran of national and regional sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a positions at Apple Computer Inc. has been named vice president of sales at Iomega Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :IOMG). Briscoe will be responsible for all North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. , Pan-Am, and Asian sales of Iomega's award-winning Bernoulli line of removable drives and disks, Ditto brand tape backup Using magnetic tape for storing duplicate copies of hard disk files. Users can add an internal or external tape drive to their desktop computers for backup purposes, and files are typically copied to the tapes using a backup utility that updates on a periodic schedule. drives and tape cartridges, the affordable new Zip drive See Zip disk. (hardware, storage) Zip Drive - A disk drive from Iomega Corporation which takes removable 100 megabyte hard disks. Both internal and external drives are manufactured, making the drive suitable for backup, mass storage or for moving files between computers. and Zip disks, and all other Iomega products. "Ted brings Iomega a successful track record of building relationships with rep firms, system integrators, VARs, and OEMs, and direct sales organizations," said Rony Radman, senior vice president sales and marketing. "He will be a very key component in achieving Iomega's goal to bring the benefits of removable computer storage to the mainstream consumer marketplace." Briscoe comes to Iomega from Apple's Personal Interactive Electronics Division, where he was director of U.S. sales and marketing. He also served as executive assistant to the president of Apple USA, and held numerous management positions within the Apple sales organization throughout the years. Before joining Apple, Briscoe was a marketing representative at IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Corp. for three years. He holds a bachelor's degree, with honors, in economics/communications from Westminster College Westminster College may refer to: In the United Kingdom:
"Iomega has been working very hard during the past year to create a new direction for the company," said Briscoe. "Iomega's new management team and its focus on innovative products that consumers want and will pay for has laid a great foundation for success -- a foundation I'm looking forward to being a part of." Iomega Corp. provides personal computer information storage solutions that help people manage their stuff -- anywhere. These solutions include: the award-winning Bernoulli line of removable drives and disks, Iomega Ditto tape backup drives, and the affordable Zip drives and disks. Iomega's storage solutions are aimed at the small office/home office See SOHO. , large business, government and education markets and are available through computer resellers, distributors and retail stores. The company also sells 21MB Floptical and 1.3GB LaserSafe Plus magneto-optical drives. Iomega had revenues of $147 million at fiscal year end 1993. -0- Note to Editors: Iomega, Bernoulli, and LaserSafe are registered trademarks, and Zip, Ditto and the Iomega logo are trademarks of Iomega Corp. Floptical is a trademark of Insite Peripherals Inc. All other company and product names are marks of their respective companies. CONTACT: Iomega Corp.
A. Cory Maloy, 801/778-3712
White & Co.
Karen Davis, 415/274-8107
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