Apple licenses Macrovision copy protection set-top decoders.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--March 30, 1995-- Macrovision Corporation announced today that Apple Computer, Inc. has signed a license to incorporate Macrovision's proprietary copy protection technology in its new line of digital set-top decoders. These decoders will be used to deliver interactive TV (ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). ), such as near video-on-demand, games, home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. and a variety of other home information and entertainment services. Apple's customers include telephone, cable TV and satellite companies. Apple's first set-top decoder products are based on a modified Macintosh platform. Utilizing MPEG-1 and MPEG-2 compression algorithms, Apple's customers will be able to deliver in excess of one hundred channels of home entertainment and interactive TV. Paul Nixon, ITV Development Manager for Apple Computer, Inc., said, "Apple is pleased to provide Macrovision's pay-per-view (PPV Positive predictive value (PPV) The probability that a person with a positive test result has, or will get, the disease. Mentioned in: Genetic Testing PPV porcine parvovirus. PPV Positive-pressure ventilation ) anticopy technology on our set-top box in trials throughout the world. This technology will add value to our Interactive TV solution." Bill Krepick, Macrovision's Senior Vice President, added, "We are pleased to have Apple Computer join our select list of licensed set-top decoder manufacturers. Apple's Interactive TV product line marks the first time Macrovision has licensed its technology to a computer manufacturer." Major PPV programmers recognize the importance of copy protection in the digital PPV world, and have encouraged cable TV, telephone company and DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. operators to specify copy protection in their set-top decoders. Macrovision's technology is accepted by copyright owners throughout the world, is easy to integrate inside set-top hardware, and has become the de facto [Latin, In fact.] In fact, in deed, actually. This phrase is used to characterize an officer, a government, a past action, or a state of affairs that must be accepted for all practical purposes, but is illegal or illegitimate. PPV copy protection standard among digital set-top decoder manufacturers and PPV system operators. The copy protection technology is incorporated into off-the-shelf NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. or PAL digital-to-analog color encoder integrated circuits, one of which is required in each Macrovision-enabled set-top decoder. These circuits are available from any of nine Macrovision authorized semiconductor component suppliers. Fourteen set-top decoder manufacturers are licensed by Macrovision to incorporate these circuits in their set-top decoders. Macrovision licenses its technology for use on PPV programs by system operators or program providers. It is not licensed for broadcast or subscription Pay TV programs. Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AAPL AAPL Apple Computer, Inc. (stock symbol) AAPL American Association of Professional Landmen AAPL American Academy of Psychiatry and the Law AAPL Advance Audiovisual Presentation Limited AAPL Advocates for Arkansas Public Libraries ) develops, manufactures and markets personal computers, server and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Macrovision Corporation develops technologies for the protection of electronically transmitted and prerecorded pre·re·cord tr.v. pre·re·cord·ed, pre·re·cord·ing, pre·re·cords To record (a television program, for example) at an earlier time for later presentation or use. Adj. 1. video programs from unauthorized copying or viewing. The company offers products and services for the home video, pay-per-view, cable, satellite, and corporate communications markets. Macrovision has field offices in London and Tokyo, with headquarters in Mountain View. -0- Note to Editors: Macrovision is a trademark of Macrovision Corporation. CONTACT: Macrovision Corporation, Mountain View Bill Krepick, 415/691-2900 or Apple Computer, Inc., Cupertino Carolyn Donohoe Marieb, 408/974-3118 |
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