Apple and Indigo Announce Joint Market Development Agreement; Companies to develop publishing solutions expanding usage of digital offset color products and Mac platform/Mac OS.SAN FRANCISCO--(BUSINESS WIRE)--Sept. 27, 1995--Apple Computer, Inc. and Indigo N.V. today announced an agreement to develop joint marketing programs to promote Indigo's Digital Offset Color(TM) products and Apple Publishing solutions as well as the Macintosh platform/MacOS. Under the agreement, Apple and Indigo will pursue opportunities for joint marketing activities which advance the on-demand, customized print market. Indigo will strive to incorporate Mac platform and MacOS into its product lines wherever appropriate, and Apple publishing systems will embrace Indigo Digital Offset Color applications whenever feasible. Indigo will also be a participating vendor in Apple's "Masters of Media" showcase at Seybold featuring actual applications of advanced digital imaging technologies. Indigo will have use of Apple Market Centers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and Publishing Business Centers in China, India and Brazil. Apple equipment will be displayed in Indigo Demo Centers. "Apple's Macintosh platform unquestionably un·ques·tion·a·ble adj. Beyond question or doubt. See Synonyms at authentic. un·ques  tion·a·bil launched and continues to lead the desktop publishing desktop publishing, system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes, revolution that has opened a new universe of creative graphic communication," said Stephen McLean, corporate vice president, worldwide marketing of Indigo. "We're very pleased to be working with Apple Computer in this exciting new joint marketing venture. We believe that together we can help to significantly expand the spectrum of digital graphic applications, making it even easier to help our customers exploit the power of Digital Offset Color printing “colour separation” redirects here. For other uses, see colour-separation overlay.Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). ." Lisa Wellman, director of publishing and media markets at Apple stated, "Indigo's Digital Offset Color presses are providing Mac users with a remarkable printing technology that gives them unprecedented quality and control of the finished product. By combining our knowledge and experience through this program, we expect to open new avenues of creativity that will help the graphics and business communities tap the full potential of both companies' technologies." Indigo's Digital Offset Color printing technology combines the quality of offset printing with the flexibility, economy and ease of use of electronic printing. The company's unique ElectroInk(R) liquid ink technology produces brilliant magazine-quality glossy color images. This fully electronic imaging process produces just-in-time, on-demand printing See print on demand. without films, plates, proofs or make-ready. Indigo's growing line of Digital Offset Color presses includes the E-Print(R) 1000 sheetfed press for short-run color commercial printing, the industry's most widely used digital color press with over 400 installations worldwide; the Omnius(TM) One-Shot Color(R) web-fed press for label, packaging and decorative printing; and peripherals such as the E-RIP(TM) group of high-speed off-line image processors. Apple Computer, Inc., a recognized pioneer and innovator in the information industry, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, online services, and personal digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AAPL AAPL Apple Computer, Inc. (stock symbol) AAPL American Association of Professional Landmen AAPL American Academy of Psychiatry and the Law AAPL Advance Audiovisual Presentation Limited AAPL Advocates for Arkansas Public Libraries ) develops, manufactures, licenses and markets products, technologies and services for the business, education, consumer, scientific and engineering and government markets in over 140 countries. Indigo N.V. (NASDAQ-NMS:INDGF) is the developer and leading innovator of digital color electronic printing systems. The company is engaged in the research, development, production, marketing, distribution and service of electronic printing products. These products include printing systems, peripherals and imaging supplies incorporating Digital Offset Color technology. Headquartered in The Netherlands, Indigo has wholly-owned subsidiaries in Rehovot, Israel and Woburn, Massachusetts Woburn (/'wu.bə(r)n/) is a city in Middlesex County, Massachusetts, USA. The population was 37,258 at the 2000 census. Woburn is the birthplace of Anglo-American scientist Benjamin Thompson, a.k.a. . -0- Indigo, Digital Offset Color, One-Shot Color, E-Print, Omnius, ElectroInk and E-RIP are trademarks or registered trademarks of Indigo N.V. Macintosh and Mac/OS are trademarks of Apple Computer, Inc. CONTACT: INDIGO Investor Relations Investor relations The process by which the corporation communicates with its investors. : Patricia Muzzy muz·zy adj. muz·zi·er, muz·zi·est 1. Mentally confused; muddled. 2. Blurred; indistinct. [Origin unknown. , 617-937-8954 Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Indigo America Leonard Bacharach, 617-937-7933 Marketing Communications, Indigo Europe Eric Bredin, 31-43-870870 Marketing Communications, Indigo Israel Amy Matchen, 972-8-381952 or MEDIA: BROADFORD & MALONEY INC. (USA) Martin Maloney, 203-661-2900 BESPOKE be·spoke v. Past tense and a past participle of bespeak. adj. 1. Custom-made. Said especially of clothes. 2. Making or selling custom-made clothes: a bespoke tailor. (EUROPE) Ray Goodacre, 44-1737-361714 MS COMMUNICATIONS (ISRAEL) Nissan Balaban, 972-3-6475268 |
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