Apple and IBM Preview Tools for Kaleida's Multimedia Platform ; Partners show next generation multimedia content developed in ScriptX.LOS ANGELES--(BUSINESS WIRE)--June 6, 1995--Kaleida Labs, Apple Computer and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Corporation today demonstrated to the entertainment industry the next generation of dynamic interactive multimedia made possible by Kaleida's software platform. Apple and IBM also underscored their commitment to advanced multimedia technology using Kaleida's revolutionary ScriptX programming language. During an executive briefing at Los Angeles' Museum of Contemporary Art, the three companies previewed tools supporting the ScriptX development environment, which will allow playback on multiple computer platforms using the Kaleida Media Player. ScriptX is the first programming language created expressly for interactive multimedia program development. The executive briefing featured Kaleida's "Dreamscape dream·scape n. A dreamlike scene or picture having surreal qualities. [dream + (land)scape.] ," an interactive exploratorium in which users can build characters and choreograph cho·re·o·graph v. cho·re·o·graphed, cho·re·o·graph·ing, cho·re·o·graphs v.tr. 1. To create the choreography of: choreograph a ballet. 2. scenes with an infinite variety of possibilities. Unlike any other multimedia title today, "Dreamscape" can grow dynamically. The demonstration showed, for example, how multimedia objects could be added "on-the-fly" from diskette The official name for the floppy disk. See floppy disk. diskette - floppy disk or from the Internet's World Wide Web. In addition, Robert Winter Robert Winter (b. 1924) is one of California's leading architectural historians. He is the Arthur G. Coons Professor of the History of Ideas, Emeritus, at Occidental College, Los Angeles. , acclaimed multimedia author and president of Calliope calliope, in music calliope, in music, an instrument also called steam organ or steam piano in which steam is forced through a series of whistles controlled by a keyboard. Media, presented his "Robert Winter's Crazy for Ragtime ragtime: see jazz. ragtime U.S. popular music of the late 19th and early 20th centuries distinguished by its heavily syncopated rhythm. Ragtime found its characteristic expression in formally structured piano compositions, the accented left-hand ," a soon-to-be-released CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). title created entirely in ScriptX for the Kaleida Media Player platform. Kaleida also presented its future development direction for ScriptX, including 3D and playback of ScriptX applications interacting with the World Wide Web. "Developers are pushing the limits of the multimedia tools available today. They want more creative range and transparent cross-platform portability," said Mike Braun, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Kaleida Labs Kaleida Labs was one of several joint ventures between Apple Computer and IBM in a period of alliance between the two companies. The two computer giants sought to counter the influence of Microsoft and the growing dominance of its Windows operating system. . "We are beginning to see the tremendous advantages this new technology brings to our creative community. The ScriptX programming language and the Kaleida Media Player enable new media producers to create new and different types of multimedia titles. Because ScriptX is object-based, developers create reusable assets which reduce their long term development costs." David Nagel, senior vice president of Worldwide Research and Development at Apple Computer, said, "ScriptX offers our developers new possibilities that will springboard the multimedia industry into the next level of creativity. We are creating tools to take full advantage of the Kaleida platform. To show our direction, we are beginning to give previews of a media tools development technology for supporting ScriptX and other key emerging runtimes such as HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. ." "Kaleida's technology is an integral part of IBM's strategy to deliver multimedia applications based on advanced object-oriented capabilities," said Al Zollar, vice president of Integration and Usability at IBM. Because ScriptX is the richest multimedia development environment available today, the tools we are developing will simplify title creation, reduce programming time and provide a visual programming environment for the construction of multimedia applications." Using the ScriptX programming language, developers can write applications once for playback through the Kaleida Media Player on Mac OS and Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. . Kaleida previewed upcoming support for playback on the OS/2 and Power PC platforms and reaffirmed support for future platforms as well. "As the multimedia market continues to grow, our three companies are committed to delivering solutions that will make possible the next generation of multimedia titles, applications and tools," Braun said. Kaleida Labs, Inc. is an independent, privately held firm, co-owned by Apple Computer, Inc. and IBM Corporation. Its mission is to create the premiere platform for the development of interactive multimedia applications. Kaleida's products, ScriptX and Kaleida Media Player, have been shipping to customers since December 1994. To purchase or get more information on Kaleida's products, call Kaleida Direct at 415.335.2098 or (800) 6KALEIDA; send Internet e-mail at kaleida.direct@kaleida.com; or visit our Web site at http://www.Kaleida.com/ where you can download a free copy of the Kaleida Media Player. -0- Note to Editors: Kaleida Labs, ScriptX, Kaleida Media Player and the "K-man" logo are Kaleida trademarks that may be used only for the purpose of identifying Kaleida products. Use of Kaleida trademarks for any commercial purpose without the prior written consent of Kaleida may constitute trademark infringement Trademark infringement is a violation of the exclusive rights attaching to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the license). and unfair competition under state and federal law. All other products or services mentioned in this document are identified by trademarks of the companies who market those products or services. Inquiries concerning such trademarks should be made directly to those companies. CONTACT: Kaleida Labs, Inc. Janet Byler, 415/335-2056 or IBM Corporation Theo Chisholm, 914/766-1180 or Apple Computer, Inc. Katy Boos, 408/974-4451 |
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