Apple and IBM Join Sonic Solutions DVD Production Alliance Preparing DVD Titles for Multimedia PC Playback.NOVATO, Calif.--(BUSINESS WIRE)--Sept. 11, 1996--Sonic Solutions announced today an initiative to bring DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. from the set-top to the desktop in a collaborative effort with the PC industry's leading suppliers. Apple and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) have joined Sonic's DVD Production Alliance and will begin work on the first generation of DVD-ROMs using DVD premastering systems developed by Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project. and Daikin Industries. The DVD Production Alliance is a consortium of leading post-production facilities, consumer electronics manufacturers, CD/DVD plants, studios and title publishers advancing DVD standards and title development. Alliance members have adopted Sonic's DVD Creator system for premastering and are preparing new DVD titles for release beginning this fall. Sonic DVD Creator includes Sonic's MPEG-2 video encoding, AC-3 and MPEG-2 surround sound An audio recording and playback system that uses five or more channels plus a subwoofer channel. See 5.1 channel and 3D audio. encoding, the MediaNet digital media network, and Scenarist sce·nar·ist n. One who writes screenplays. scenarist the writer of scenarios, story lines for motion pictures. See also: Films Noun 1. DVD format See VOB and DVD. authoring software developed by Daikin Industries, a partner of Sonic. "Apple's and IBM's move to join the DVD Production Alliance will jump-start DVD-ROM DVD-ROM: see digital versatile disc. A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc. title development and rapidly expand the market opportunity for game and entertainment developers," said Bob Doris Bob Doris (born May 11 1973) is a Scottish politician. A member of the Scottish National Party (SNP), he was elected to the Scottish Parliament to represent Glasgow region at the 2007 election. , President of Sonic. "We are pleased that they have selected Sonic as their strategic partner in bringing DVD to the PC market." "Daikin and Sonic are working closely together to develop professional DVD video and DVD-ROM production tools," said Masato Otsuka, General Manager, Daikin U.S. "With Sonic's DVD Creator and Daikin Scenarist DVD authoring DVD authoring describes the process of creating a DVD video that can be played on a DVD player. DVD authoring software must conform to the specifications set by the DVD Forum group in 1995. , we are the first to offer a complete system for DVD premastering." IBM Interactive Media Launches Premastering Services For DVD Titles IBM Interactive Media in Atlanta, Georgia will expand its digital video services to include MPEG-2 Surround Sound, AC-3 Surround Sound and DVD premastering services for film, video and interactive multimedia applications this September, to facilitate the development of DVD videos and PC-Based DVD titles. The facility is expanding its production capabilities with Sonic's DVD Creator system to provide a full range of video and audio services, significantly enhancing its current capabilities. "DVD will redefine what people expect to see and hear from ROM titles," said Steve Wilkinson Steve Wilkinson was a professional football player. He appeared for Mansfield Town and Preston North End. , Segment Manager - Digital Video Services at IBM Interactive Media. "With Sonic DVD Creator, we can build on our years of compression and multimedia services and deliver the next generation of interactive video and titles." IBM Interactive Media is also expanding its capabilities to create, publish and re-engineer new DVD-ROM titles for playback on a wide range of PC platforms and DVD consumer players. As one of the largest multimedia developers on the east coast, IBM Interactive Media will work closely with this emerging industry to foster growth and accelerate the success of DVD in the marketplace. Apple is Planning for Early Delivery of DVD Titles Apple Computer plans to facilitate DVD-ROM creation for the Macintosh using Sonic DVD Creator, building on its large base of multimedia CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). titles and ties to the entertainment industry. "We see DVD as the convergence device of the 90's," said Satjiv Chahil, Sr. Vice President, for Apple Computer, Inc.'s Worldwide Corporate Marketing organization. "The computer industry and the entertainment industry are working towards a common goal--the easy distribution of high-quality video and audio. As the industry leader in multimedia CD content creation, we think it's critical to use Sonic Solutions' DVD Creator to put our developers on the fast track to delivering DVD titles." The DVD Format DVD is a second-generation compact disc which can store from 4.7 Gigabytes up to 18 Gigabytes. This high storage capacity, along with new video and audio compression technologies, enable high-resolution, full-motion digital video, surround sound audio, multiple language subtitles and interactive programming to be placed on a single DVD disc. Playable on both television set-top players and DVD-ROM readers for computers, DVD bridges the worlds of PC-based multimedia entertainment and home theater in an industry-standard format. Sonic DVD Creator Delivers Complete DVD Premastering Sonic Solutions' DVD Creator is the first fully-integrated system for creating both DVD-Video and DVD-ROM titles. DVD Creator is comprised of three modules--MPEG-2 video compression, audio preparation and surround sound encoding, and Scenarist DVD authoring software which provides format authoring capabilities within the DVD Creator system. The DVD Creator modules are networked together via Sonic's high-speed MediaNet digital media network into a workgroup environment. This allows each of the modules to work in parallel, speeding throughput and enabling creative collaboration and seamless file sharing. DVD Creator includes a built-in DVD-ROM formatter and is designed to deliver the full potential of the rich DVD specification. DVD Production Alliance Expands Sonic Solutions continues to expand its DVD Production Alliance, a group of leading content owners, manufacturers, and post production facilities who are working with DVD Creator to prepare DVD and DVD-ROM titles. New members include Apple Computer, Foto-Kem, General TV Network, IBM Interactive Media, Intel Corporation, and Sunset Post. They join the following existing members of the Alliance: All Post, Crest National Video, Crush Digital Video, KAO Infosystems, Laser Pacific, Patapsco Designs, The Post Group, Rainmaker Rainmaker An employee of a brokerage firm who brings a large amount of wealthy individuals or corporations to the brokerage firm's client base. Notes: Rainmakers are usually compensated very well for their efforts (or connections). Digital Pictures, The Richard Diercks Co., Thomson Electronics, Warner Advanced Media Operation (WAMO WAMO Washington Monument (US National Park Service) WAMO Warner Advanced Media Operations (Olyphant, Pennsylvania) WAMO World Aquatic Masters Organization WAMO Washington Monroe ), and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) , all of whom are involved with the production of DVD and DVD-ROM titles. About Daikin Industries Ltd. Based in Japan, Daikin Industries Ltd. provides digital media hardware and software solutions, including 3D graphic workstations from Silicon Graphics, Softimage 3D animation from Microsoft, Sonic sound systems from Sonic Solutions, and Daikin's own product, the Scenarist authoring system for professional multimedia content developers. Daikin is also Japan's preeminent maker of commercial and industrial air conditioning systems and is a leading supplier of residential air conditioners and industrial refrigeration refrigeration, process for drawing heat from substances to lower their temperature, often for purposes of preservation. Refrigeration in its modern, portable form also depends on insulating materials that are thin yet effective. equipment. The company's diverse operations also cover fluorochemicals, oil hydraulic and lubrication lubrication, introduction of a substance between the contact surfaces of moving parts to reduce friction and to dissipate heat. A lubricant may be oil, grease, graphite, or any substance—gas, liquid, semisolid, or solid—that permits free action of equipment, defense products, computer graphics systems, and the new fields of vacuums, cryogenics cryogenics: see low-temperature physics. cryogenics Study and use of low-temperature phenomena. The cryogenic temperature range is from −238°F (−150°C) to absolute zero. At low temperatures, matter has unusual properties. and medical equipment. About Sonic Based in Novato, California, Sonic Solutions is a leading supplier of tools for professional digital media workgroups, including digital audio workstations, high-speed networking and DVD premastering systems. Sonic's digital audio workstations are used by leading film and television post houses, record companies, and radio broadcasters around the world. MediaNet is used by leading multimedia, graphics and prepress facilities that work with high-resolution graphics and image files. CONTACT: Sonic Solutions Paul Lefebvre, 415/893-8000 paul_lefebvre@sonic.com or IBM Interactive Media Steve Wilkinson, 770/835-8464 interactive@vnet.ibm.com or Apple Computer Mike Bobrowicz, 408/974-1108 bobrowicz@applelink.apple.com |
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