Apple Specialists Announce First Ever Holiday Catalog.Independent Apple Specialist Dealers Band Together to Market Themselves this Holiday Season SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- The Apple Specialist Marketing Co-op (ASMC ASMC American Suzuki Motor Corporation ASMC American Society of Military Comptrollers ASMC Association of Sales & Marketing Companies ASMC Advanced Semiconductor Manufacturing Conference ASMC Area Support Medical Company ASMC American Small Manufacturers Coalition ) is proud to announce the first ever "ASMC Holiday Catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. ." "This catalog is designed to highlight Apple's great current products, as well as the best accessories and solutions from third-party vendors," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. ASMC Executive Director Kevin Langdon. "The catalog is designed to drive store traffic to participating Apple Specialist dealers across the U.S. This is not a direct mail piece, it's a demand generation piece." The ASMC Holiday Catalog will be a 16-page, 4-color glossy gloss·y adj. gloss·i·er, gloss·i·est 1. Having a smooth, shiny, lustrous surface: glossy satin. See Synonyms at sleek. 2. , 8.5" x 11" saddle-stitched booklet. It will be suitable for folding and mailing, for display in Apple Specialist retail stores and for inserting in publications such as newspapers. The landscape orientation of this catalog will allow for dramatic spreads of 22" to create maximum impact. The ASMC Holiday Catalog will be individually branded for each participating ASMC Member Apple Specialist, with dealer logo, phone number and webpage address on each page. The focus will be on all current Apple products as solutions, and the third-party products and accessories which work with them. "We are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. good 'gift' items as well as general Mac-friendly products," said ASMC Board member Judy Habel of MacOutfitters in Doylestown, Pa. The catalog will ship on November 15th. There will be between 100,000 and 200,000 physical copies printed, depending on dealer participation. In addition, the catalog and featured products from the catalog will be distributed to Apple Specialists opt-in email lists for six weeks. "We expect to serve up to half a million total impressions over that period," says Habel. The ASMC Holiday Catalog will be the centerpiece of the ASMC "Holiday Specialists" campaign, which will run from November 15th through the holiday season. The catalog will be supported with a concentrated web advertising blitz blitz n. 1. a. A blitzkrieg. b. A heavy aerial bombardment. 2. An intense campaign: a media blitz focused on young voters. 3. -- two million impressions targeted to participating ASMC members by zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. . The campaign will also be promoted through press releases and in-store events across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "This catalog reflects the growing value of ASMC and our expanding relationships with our members and vendor associates," said Langdon. "Apple Specialists are great partners for vendors because they are always looking for new, innovative ways to meet their clients' needs. The ASMC is the perfect vehicle to bring the solutions to the solution providers and to drive traffic to Apple Specialist retail locations." The Apple Specialist Marketing Co-op is an association representing 150 Apple Specialist Dealers and Service Providers with more than 300 locations throughout the U.S. ASMC was formed in 2004 to raise awareness of the value that independent Apple Specialist Dealers bring to their communities. ASMC provides advertising, marketing and promotional opportunities for its members, as well as a wide range of training and business improvement activities each year. |
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