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Apple Signs Licensing Agreement with Reply Corporation; First Licensee for Cross-Platform Hardware and Software Technology.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--Nov. 14, 1994--Reply Corp. publicly announced the signing of a technology agreement with Apple Computer Inc. of Cupertino, Calif., on Oct. 19, 1994.

This agreement is the first of its kind, providing Reply with access to Apple's cross-platform technology. This technology, which allows DOS and Windows to run on Macintosh computers, opens new software possibilities to millions of Macintosh users in mixed environments. Reply is also licensed to modify the current technology to develop future enhancements to DOS compatibility products.

Dave Daetz, Cross Platform Product Line Manager of the PC Division at Apple stated that "Reply's track record of providing high-performance system enhancement solutions for x86-based PC customers was an important consideration in selecting them as Apple's first licensee of DOS Compatibility Card technology.

"With Reply's ability to leverage and enhance the DOS Compatibility Card technology Apple has developed, Macintosh customers in mixed environments will have additional options to address their compatibility needs."

The first product developed under the Apple licensing agreement will be announced, available and on display in Apple's booth at COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition).  on Nov. 14, 1994.

"Apple's assistance and cooperation combined with our aggressive development efforts have enabled Reply to deliver the product in less than 30 days from the signing of our agreement," stated Russ Rogers, vice president and general manager of the Reply Apple Products Division.

Reply's initial DOS on Mac card An early PC add-in card for the Macintosh from Reply Corporation, San Jose, CA. It included a CPU and installed into the Mac's PDS slot, providing true DOS and Windows operation within the Mac.  is compatible with Macintosh Quadra The Macintosh Quadra series was Apple Computer's product family of professional high-end Apple Macintosh personal computers built using the Motorola 68040 CPU from 1991 until the Power Mac was introduced in 1994.  610, Quadra 660 AV and Centris 610 computers. The DOS on Mac card supporting Centris 650, Quadra 650, 700, 800, 900 and 950 systems will be available in January 1995. Orders can be placed directly through Reply's toll-free number at 800/801-6898. The DOS on Mac card includes a 3-year warranty and a 30-day money-back guarantee.

About Reply Corp.

Reply designs, manufactures, and markets a variety of system upgrades and enhancement options for corporate computing computing - computer  environments. Founded in 1988, the privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 sells its products globally through direct sales, selected resellers and VARs and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  partners. The company is headquartered at 4435 Fortran Drive, San Jose, CA 95134. Telephone 408/942-4804. Facsimile 408/942-4897.

CONTACT: Reply Corp.

Katherine Wood, 408/942-4804
COPYRIGHT 1994 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 14, 1994
Words:358
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