Apple Selects C-Cube to Provide Key Digital Video Element for Video Playback on the Macintosh Platform; Apple to Use C-Cube's CL450 MPEG Video Decoder for MPEG Media System Video Playback board.MILPITAS, Calif.--(BUSINESS WIRE)--July 19, 1995--C-Cube Microsystems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CUBE), a market leader in digital video technology, announced today that Apple Computer has selected C-Cube to provide the core digital video technology for Apple's new MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). Media System, which Apple introduced on July 14. The user installable MPEG Media System card uses C-Cube's CL450 MPEG decoder Software or hardware that decompresses and renders MPEG-encoded data. Because MPEG uses lossy compression, the decoded images are not 100% identical to the original. In most cases however, the differences are not easily detectable. See MPEG. to deliver full-screen, full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. and CD-quality sound to the Apple Macintosh Apple Macintosh - Macintosh platform for the first time. Apple's MPEG Media System offers users real-time MPEG video playback at 30 frames per second and 16-bit MPEG stereo audio. The card will work with the Macintosh Performa The Macintosh Performa series was Apple Computer's consumer product family of Apple Macintosh personal computers from 1992 until 1997, when the introduction of the Power Macintosh x500 ended this product line. 630, 5200 and 6200 systems and will be incorporated into the Performa 6230CD. The MPEG Media System will enable Macintosh Performa users to playback interactive games, entertainment, educational titles, reference works and interactive training titles, allowing multimedia on the Macintosh to reach its full potential to entertain and educate. The MPEG Media System will be widely available through Apple's multi-tiered distribution strategy, which will include education channels, Apple distributors, and major retail channels such as Circuit City and Sears. The MPEG Media System is available as an add-in card or pre-installed in the Apple Macintosh Performa 6230CD. The list price for Apple's MPEG Media System is $299. "Apple is a recognized industry leader and visionary in the delivery of innovative multimedia applications for personal computer users," said Alex Daly, vice president of marketing for C-Cube Microsystems. "The industry is rapidly embracing digital video as a key medium for communications, entertainment and education. Apple is again leading the multimedia power curve by offering state-of-the-art digital video playback capability for the Macintosh platform using C-Cube technology. I am pleased that such an innovative industry leader has selected the CL450 as the digital video engine for its new MPEG Media System." A single-chip MPEG video decoder A hardware device or software that converts coded data back into its original form. See decode and MPEG decoder. , the CL450 has found wide application in the personal computer and consumer electronics industry for PC add-in cards, interactive game machines and VideoCD players. "Before the advent of MPEG, full-motion video playback on the personal computer was just an expensive novelty," said Carlos Montalvo, director of entry Macintosh products at Apple Computer. "With C-Cube's full-screen, full-motion video technology, software developers can begin to use video to its full potential to motivate, entertain and educate. C-Cube's digital video expertise combined with Apple's QuickTime and the ease-of-use of the Macintosh platform, presents a powerful digital video solution for future business and consumer applications." C-Cube Microsystems C-Cube Microsystems Inc. designs and markets integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. that implement international standards for the compression of digital images and video. Compression allows digital video to be used in fast-growing applications such as multimedia computing computing - computer , CD-based consumer electronics and digital television. C-Cube Microsystems has its headquarters in Milpitas, Calif. and has offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe and Asia. The company employs 163 people worldwide. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. -0- Note to Editors: C-Cube and C-Cube logo are registered trademarks of C-Cube Microsystems. CONTACT: C-Cube Microsystems Mary Sharpless, 408/944-6300 or The Benjamin Group John Radewagen, 408/559-6090 |
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