Apple Gaming Leader Joins iEntertainment Network Venture.Business Editors/High Tech Writers RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. AREA, N.C.--(BUSINESS WIRE)--March 22, 2000 InsideMacGames.com to Drive New Traffic to Mac-Player.com iEntertainment Network iEntertainment Network (formerly known as iMagic Online) is an online gaming company which operates IamGame, Warbirds, Helbreath, and the The Legend of Mir 3. iEntertainment Network, Inc. (Nasdaq: IENT), a leading provider of online games and communities, announced today that as a follow-up to the successful launch of Mac-Player.com, the company has signed a strategic alliance with leading Apple gaming site Inside Mac Games (IMG IMG International medical graduate, see there ). Under the agreement, the two companies will share Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. and work closely to maximize advertising revenues generated at the two sites. In addition, Inside Mac Games ( http://www.insidemacgames.com ) will contribute its award-winning editorial content to the Mac-Player.com site. Mac-Player.com ( http://www.mac-player.com ) was launched by iEN earlier this month and is featured on the Games homepage of Apple's (Nasdaq: AAPL AAPL Apple Computer, Inc. (stock symbol) AAPL American Association of Professional Landmen AAPL American Academy of Psychiatry and the Law AAPL Advance Audiovisual Presentation Limited AAPL Advocates for Arkansas Public Libraries ) popular online Macintosh Products Guide. "Our alliance with Inside Mac Games will immediately take our Macintosh strategy to the next level," said iEntertainment Network VP of Strategic Alliances Dave Murray Dave Murray can refer to:
"Pairing iEN's broad reach and worldwide alliances with IMG's comprehensive editorial content is a recipe for resounding re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. success - the go-to site for Mac gaming," said Tuncer Deniz, Editor-in-Chief of Inside Mac Games. The Mac-Player.com site will feature daily gaming news from InsideMacGames.com, as well as a wide variety of free and premium multi-player Internet games. In addition, Mac-Player.com will present updated information about Apple computers and peripherals and provide links to Apple's Macintosh Products Guide search engine. iEntertainment Network will generate revenue through its pay-for-play titles and by delivering targeted online advertising to customers who play the many free games available at Mac-Player.com. About iEntertainment Network, Inc. iEntertainment Network (Nasdaq: IENT), founded in 1994 and located in Research Triangle Park, NC, is a leading developer of Internet entertainment communities through the iEntertainment Network ( http://www.iencentral.com ), AT&T WorldNet (R) Service's ( http://www.att.net/perks/offers/offers.html ) GameHub ( http://www.gamehub.net ), and EarthLink's Games Arena ( http://www.thegamesarena.com ). iEN has strategic relationships with AT&T (NYSE NYSE See: New York Stock Exchange : T), America Online (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), Earthlink (Nasdaq: ELNK ELNK EarthLink, Inc. (stock symbol) ELNK Ethernet Link ), as well as other content and service providers. For more information, call (919) 461-0722 or visit our website at ( http://www.iencentral.com ). AT&T WorldNet is a registered service mark of AT&T. About Inside Mac Games Founded in 1993, Inside Mac Games (IMG) has been at the forefront of the Mac gaming market, providing news, previews, and reviews to hundreds of thousands of readers throughout the world. Today IMG is published on the web and via CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). to subscribers. With an international customer base, IMG is one of the leading Macintosh gaming sites on the Internet. Forward-Looking Statements: Except for the descriptions of historical facts contained herein, statements in this news release concerning future results, performance or expectations are forward-looking statements. Actual results, performance or developments could differ materially from those expressed or implied by such forward-looking statements as a result of known or unknown risks, uncertainties and other factors including those described from time to time in the company's filings with the Securities and Exchange Commission, under "Risk Factors" and elsewhere, including risks relating to history of operating losses, change in business, failing to secure timely or adequate financing, delays in development and introduction of new products, dependence on new product introductions which achieve significant market acceptance and the uncertainties of consumer preferences, the rate and degree of market acceptance of online gaming, dependence on third party software developers for significant portion of new products, risks of rapid technological change and platform changes, intense competition, dependence upon third party distribution and other risks. |
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