Apple Computer licenses brand for worldwide use in connection with cyber-based ''Apple Cafes''; first site to open in Los Angeles in late 1997.LOS ANGELES--(BUSINESS WIRE)--Nov. 13, 1996--Apple Computer Inc. named Mega Bytes International BVI a licensee of its trademark chartered with developing cyber-based theme restaurants bearing the imprimatur ``Apple Cafe,'' coupled with the Apple logo worldwide. The first site is scheduled to open in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. in late 1997. The announcement was made by Satjiv Chahil, senior vice president, worldwide corporate marketing, Apple Computer, at a private reception at the Museum of Television and Radio Museum of Television and Radio, American museum that chronicles the evolution of radio and television; opened in New York City as the Museum of Broadcasting in 1976. It is in effect the first public library devoted to the electronic media. . ``Technology is rapidly becoming an even more integral part of our lives with the advent of multimedia and the Internet. Other popular phenomena are theme/experience restaurants,'' said Chahil. ``It is our intention to leverage the most unique aspects of Apple in creating an environment where people in all walks of life and levels of computer literacy Understanding computers and related systems. It includes a working vocabulary of computer and information system components, the fundamental principles of computer processing and a perspective for how non-technical people interact with technical people. can communicate and socialize so·cial·ize v. so·cial·ized, so·cial·iz·ing, so·cial·iz·es v.tr. 1. To place under government or group ownership or control. 2. To make fit for companionship with others; make sociable. ; in essence, a cyber cafe `for the rest of us'. ``The company's identity will be interwoven in·ter·weave v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. into every aspect of the restaurant, reflecting a design that is truly and distinctively Apple. Besides being a great `experience zone' it will be an exciting Apple-technology showcase,'' he added. Up to 15,000 square feet, the Los Angeles facility is planned to accommodate upwards of 250 people in a well-traveled location accessible to students, families, businesses and tourists. Apple is reviewing sites in Westwood, West Los Angeles
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ; Tokyo; and Sydney, Australia; among others. Mega Bytes International has retained Landmark Entertainment Group, a leading North Hollywood, Calif.-based design and production firm at the cutting edge of theme park and attraction design, to conceptualize con·cep·tu·al·ize v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es v.tr. To form a concept or concepts of, and especially to interpret in a conceptual way: the sites. The company is responsible for creating such recent hit attractions as ``Jurassic Park
Jurassic Park is a techno-thriller novel written by Michael Crichton that was published in 1990. : The Ride'' for Universal Studios Hollywood, ``Terminator 2/3D'' for Universal Studios Florida Universal Studios Florida is a theme park in Orlando, Florida, part of the Universal Orlando Resort. The park, which opened on June 7 1990, lets visitors "Ride the Movies." It offers many shows and rides, along with countless other things for guests to see and do. , ``Caesar's Magical Empire'' in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. and is currently working on ``Star Trek  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. : The Experience'' for
Paramount Parks Paramount Parks was an operator of theme parks and attractions, which annually attracted about 13 million patrons. Viacom had assumed control of the company as part of its acquisition of Paramount Pictures in 1994. and The Hilton Hotel, also in Las Vegas.
Apple Cafes are expected to feature leading-edge Apple technology throughout. Emphasis will be placed on multimedia and the Internet. From every table, guests can order food, sample the hottest CD-ROMs, have one-click Internet access See how to access the Internet. to the coolest entertainment sites and videoconference with nearby tables and, eventually, guests in Apple Cafe locations across the United States and around the world. Apple Cafes plan to feature an eclectic sampling of menus from around the world reflective of the Cupertino, Calif.-based company's health consciousness and international stature. Private, membership-only VIP rooms are planned at Apple Cafes in key locations and a private reception area and high-technology conference room is expected to be available as part of the VIP area. A percentage of membership fees is planned to be donated to the Artists Rights Foundation, a nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. dedicated to educating the public concerning the protection and preservation of film art, as well as defending an artist's work threatened with alteration. ``It is important to the creative arts and political community that a stellar company such as Apple recognizes the importance of the work of the Artists Rights Foundation,'' stated Elliot Silverstein, president of the Artists Rights Foundation. ``Computers are integral in either helping preserve or damage artists' work, and Apple's commitment is very valuable to our mission.'' ``Speaking on behalf of directors,'' added Renny Harlin, director of ``The Long Kiss Goodnight,'' ``Cliffhanger cliff·hang·er n. 1. A melodramatic serial in which each episode ends in suspense. 2. A suspenseful situation occurring at the end of a chapter, scene, or episode. 3. ,'' and other action thrillers, ``I am pleased to see a major corporation such as Apple taking the lead in recognizing the importance of preserving the integrity of our films as they were originally released. ``It is a tribute to Apple that they have chosen to support the efforts of the Artists Rights Foundation in both raising the debate on this issue and pointing to the amazing opportunities computer technology offers to filmmakers.'' Expanding on the benefits of the alliance, Jon Holtzman, senior director of worldwide brand marketing at Apple commented: ``Apple's trademark licensing strategy focuses on capitalizing on the magic of the Apple brand, thus allowing us to accomplish things that our competitors cannot duplicate. ``Our collaboration with Mega Bytes International with the Apple Cafe not only enables us to build on the unique strengths of the Apple brand, but also allows us to showcase Apple products and technologies in a fun and entertaining fashion.'' Mega Bytes International is owned by leading figures in the U.K. real-estate market, and is represented by London lawyers Olswang's corporate partner Jonathan Goldstein, who was introduced to Apple by John Chesterman of Planet Hollywood, London, the top-grossing restaurant in Europe and one of the fastest-growing theme-restaurant chains in the world. ``We believe that this exciting and innovative cyberdiner is the next wave in entertainment and Apple's brand and technology position it to be the foremost leader in this area,'' stated Goldstein. ``Research indicates that it will play enthusiastically with the target audience and we expect that Apple will reach its projected goals expediently.'' The North Hollywood-based design and production firm Landmark Entertainment Group has designed hotels and themed restaurants for the leisure industry and has created and produced many of the world's greatest theme parks and themed attractions. In addition to its achievements in the leisure industry, Landmark Entertainment Group has produced a variety of live stage spectaculars, special-format motion pictures and series television productions. ``We are thrilled to be associated with a dynamic and forward- thinking company such as Apple,'' stated Gary Goddard, co-founder, chairman and chief executive officer of Landmark. ``We are supremely confident in Apple Cafe's success, and look forward to creating unusual and technologically oriented designs that will entertain and illuminate visitors the world over.'' Apple was represented in this transaction by The Beanstalk Group Inc., a New York-based, worldwide licensing agency, with specialization in corporate licensing. The Beanstalk Group was also involved in the creation of the Harley-Davidson Cafe restaurants, the first licensed theme restaurant. The Apple Cafe Web site is currently under construction at www.applecafe.com. Apple Computer, a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, personal digital assistants and Internet content. Apple, with headquarters in Cupertino, develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific, engineering and government customers in more than 140 countries. CONTACT: Apple Computer Inc. Katie Cotton, 408/974-7269 or Rogers & Cowan Jennifer Kutner, 310/201-8818 |
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