Apple & Eve pure juice blends approach one million units sold in Florida in just over six months.ROSLYN, N.Y.--(BUSINESS WIRE)--Sept. 12, 1995--Judging from initial sales, Florida is becoming a new "Garden of Eden Garden of Eden n. See Eden. Noun 1. Garden of Eden - a beautiful garden where Adam and Eve were placed at the Creation; when they disobeyed and ate the forbidden fruit from the tree of knowledge of good and evil they were " for Apple & Eve's 100 percent pure cranberry juice Noun 1. cranberry juice - the juice of cranberries (always diluted and sweetened) fruit crush, fruit juice - drink produced by squeezing or crushing fruit blends. Six months after being introduced to Florida, sales of Apple & Eve juices are approaching one million units, more than double the Roslyn-based company's initial projections. "Our sales are going through the ceiling, well past our introductory period," said Gordon Crane, president. "Discriminating consumers throughout Florida recognize the product's high quality." Apple & Eve sales are strong in all major Florida metropolitan markets, especially South Florida and Tampa/Sarasota/Naples. Major supermarkets carrying Apple & Eve 48-ounce bottled products include Winn-Dixie, Hyde Park and Publix. Apple & Eve plans to add "Cranberry Grapefruit" to the variety of juices offered in Florida -- "Naturally Cranberry," "Apple Cranberry," "Raspberry Cranberry," and "Cranberry Grape." Crane cited several reasons for Apple & Eve's success: -- Educated consumers. -- Excellent taste. -- Lower prices. Apple & Eve's prices are generally lower than the competition. -- Health concerns. Besides containing large quantities of natural Vitamin C vitamin C or ascorbic acid Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy. , cranberry juice helps patients with urinary tract infections urinary tract infection (UTI), n infection in one or more of the structures that make up the urinary system. Occurs more often in women and is most commonly caused by bacteria. and kidney problems. Apple & Eve's customers include dieters, diabetics, hypoglycemics and parents concerned about their children's sugar consumption. -- Brand awareness. Many Florida residents formerly lived in the Northeast, where Apple & Eve has been established for many years. -- Lack of competition. Pure juices are hard to come by in Florida. Apple & Eve juice blends are completely natural, with no added sugar, artificial sweeteners or preservatives preservatives, n.pl food additives that hinder spoilage by reducing the growth of microorganisms. Include nitrates and nitrites, benzoates and sulfites, and many others. . "With our pure cranberry juice blends, there's no hidden agenda on our label," Crane said. "What you see is what you get (jargon) What You See Is What You Get - (WYSIWYG) /wiz'ee-wig/ Describes a user interface for a document preparation system under which changes are represented by displaying a more-or-less accurate image of the way the document will finally appear, e.g. when printed. -- 100 percent juice!" Apple & Eve's broker for Florida is Bonnacher & Leigh, which has its corporate headquarters in Miami and offices throughout the state. Apple & Eve is one of the top-selling brands. The innovative juice company reported 1994 sales of $52 million, a 15 percent increase over the previous year. More than 34 percent of the company's case sales are in the cranberry juice category, and Apple & Eve is second in national sales only to Ocean Spray. For more information, contact Andy Rose, Marketing Ink Inc. at 305/428-2678 or by digital beeper beeper - pager at 305/393-9382. -0- Note to Editors: Color Slides and B/W B/W Black and White B/W Between B/W be with B/W Bundled With B/W Backed With (recording industry) B/W backwash B/W B-Wing (Star Wars) B/W Back of Walk Photos available upon request. CONTACT: Marketing Ink Inc., Deerfield Beach, Fla. Andrew M. Rose, 305/428-2678 |
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