Apple & Eve introduces its 100 percent pure cranberry juice products to Florida consumers; Publix, Winn Dixie and Hyde Park now stocking popular beverages.
Major supermarkets, including Publix, Winn Dixie and Hyde Park are now stocking the 48-ounce Apple & Eve juices which include ``Naturally Cranberry,'' ``Apple Cranberry,'' ``Raspberry Cranberry'' and ``Cranberry Grape.''
Apple & Eve's natural juices typically carry a $1.99 everyday price, but introductory 35-cent-off coupons are being distributed all across the state to promote the new cranberry blends.
``Now Florida consumers have a clear choice,'' said Craig Rollins, vice president of sales, ``between Ocean Spray cranberry juice cocktail -- which contains only 27 percent juice -- and Apple & Eve's 100 percent pure juice.''
Unlike Ocean Spray's beverages -- which consist of 73 percent water and added sugar -- all Apple & Eve juice blends are completely natural, with no added sugar, artificial sweeteners or preservatives. ``Consumers who are concerned about their health or who want to avoid added sugars will applaud our line of refreshing, all-juice beverages,'' Rollins said.
Apple & Eve products have long been popular in the Northeast and Mid-Atlantic states, but were not readily available in Florida until this spring.
``We were looking to expand our marketplace,'' said Rollins. ``Florida has a high consumption index of cranberry products and it's a market we can easily reach. In addition, many Florida residents are transplants from up north and were already familiar with our juices.''
Rollins said Apple & Eve received many requests in the past few years from Florida residents wanting to buy their brand of 100 percent pure juice in local supermarkets. ``We have very loyal consumers,'' he said, ``and they really were a catalyst for us, helping us get our juices into the stores.''
Following the successful introduction of its 48-ounce bottles of cranberry juice, Apple & Eve plans to add 64-ounce (half-gallon) and one-gallon sizes, along with its 8.5-ounce individual juice boxes.
Apple & Eve's broker for Florida is Bonnacher & Leigh, which has its corporate headquarters in Miami and offices throughout the state. Located in Roslyn, Apple & Eve produces a full line of juices, including 100 percent juice Cranberry Blends, 100 percent Apple Juice and Cider, Nothin' But Juice, Lemonade and a line of honey-sweetened iced teas.
Apple & Eve reported 1994 sales of $52 million, a 15 percent increase over the previous year. More than 34 percent of the company's case sales are in the cranberry juice category, and Apple & Eve is second in national sales only to Ocean Spray.
For more information about Apple & Eve juice products, contact Andrew M. Rose, Marketing Ink Inc., at 305/428-2678 or by digital beeper at 305/393-9382. -0-
Note to Editors: Photography available upon request.
CONTACT: Marketing Ink Inc., Deerfield Beach, Fla.
Andrew M. Rose, 305/428-2678
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|Date:||Mar 28, 1995|
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