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Apple & Eve introduces its 100 percent pure cranberry juice products to Florida consumers; Publix, Winn Dixie and Hyde Park now stocking popular beverages.

ROSLYN, N.Y.--(BUSINESS WIRE)--March 28, 1995--Cranberry juice lovers throughout Florida can now purchase Apple & Eve's 100 percent juice blends.

Major supermarkets, including Publix, Winn Dixie and Hyde Park are now stocking the 48-ounce Apple & Eve juices which include ``Naturally Cranberry,'' ``Apple Cranberry,'' ``Raspberry Cranberry'' and ``Cranberry Grape.''

Apple & Eve's natural juices typically carry a $1.99 everyday price, but introductory 35-cent-off coupons are being distributed all across the state to promote the new cranberry blends.

``Now Florida consumers have a clear choice,'' said Craig Rollins, vice president of sales, ``between Ocean Spray cranberry juice cocktail -- which contains only 27 percent juice -- and Apple & Eve's 100 percent pure juice.''

Unlike Ocean Spray's beverages -- which consist of 73 percent water and added sugar -- all Apple & Eve juice blends are completely natural, with no added sugar, artificial sweeteners or preservatives. ``Consumers who are concerned about their health or who want to avoid added sugars will applaud our line of refreshing, all-juice beverages,'' Rollins said.

Apple & Eve products have long been popular in the Northeast and Mid-Atlantic states, but were not readily available in Florida until this spring.

``We were looking to expand our marketplace,'' said Rollins. ``Florida has a high consumption index of cranberry products and it's a market we can easily reach. In addition, many Florida residents are transplants from up north and were already familiar with our juices.''

Rollins said Apple & Eve received many requests in the past few years from Florida residents wanting to buy their brand of 100 percent pure juice in local supermarkets. ``We have very loyal consumers,'' he said, ``and they really were a catalyst for us, helping us get our juices into the stores.''

Following the successful introduction of its 48-ounce bottles of cranberry juice, Apple & Eve plans to add 64-ounce (half-gallon) and one-gallon sizes, along with its 8.5-ounce individual juice boxes.

Apple & Eve's broker for Florida is Bonnacher & Leigh, which has its corporate headquarters in Miami and offices throughout the state. Located in Roslyn, Apple & Eve produces a full line of juices, including 100 percent juice Cranberry Blends, 100 percent Apple Juice and Cider, Nothin' But Juice, Lemonade and a line of honey-sweetened iced teas.

Apple & Eve reported 1994 sales of $52 million, a 15 percent increase over the previous year. More than 34 percent of the company's case sales are in the cranberry juice category, and Apple & Eve is second in national sales only to Ocean Spray.

For more information about Apple & Eve juice products, contact Andrew M. Rose, Marketing Ink Inc., at 305/428-2678 or by digital beeper at 305/393-9382. -0-

Note to Editors: Photography available upon request.

CONTACT: Marketing Ink Inc., Deerfield Beach, Fla.

Andrew M. Rose, 305/428-2678
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 28, 1995
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