Apple's QuickTime Media Layer to Support the FlashPix Image Format; Apple and Live Picture Join Forces to FlashPix Enable Every Macintosh.SAN FRANCISCO--(BUSINESS WIRE)--Jan. 8, 1997--Apple Computer and Live Picture Inc. announced today a collaborative development effort to add support for the FlashPix image file format in Apple's QuickTime Media Layer, allowing any Macintosh or Windows application A program that is written to run under Microsoft's Windows operating system. Such applications typically run under all 32-bit versions of Windows, but earlier applications might also run under the 16-bit versions (Windows 3.x) as well. See Windows. to display and share FlashPix formatted files locally or across networks. Access to large, photorealistic Having the image quality of a photograph. images will be vastly sped up for QuickTime applications due to the multi-resolution FlashPix file structure. As part of the development agreement, Live Picture will license to Apple its enhanced Software Development Kit (SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). ) for the FlashPix format and will work with Apple to further optimize the SDK for QuickTime. FlashPix will utilize QuickTime's advanced plug-in architecture to offer quick and easy use of images on the Macintosh. QuickTime is expected to offer the capability to automatically and seamlessly transfer FlashPix formatted images into PICT files, enabling users to work with the images in applications that do not directly support the FlashPix file format. The FlashPix format, developed collaboratively by Kodak, Hewlett- Packard, Live Picture and Microsoft, is designed as an open industry standard to enable photographers, designers, graphic artists, printers and home users to work with high resolution digital images on standard microcomputer configurations and over the Internet. While many leading vendors including Adobe, Canon, Fuji, Intel and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) have announced support for FlashPix, Apple's QuickTime initiative introduces the first integrated platform support for the FlashPix image file format. "Apple is committed to advancing QuickTime's technology leadership in the digital imaging market by supporting FlashPix as an important new standard for digital photography," said Carlos Mantalbo, vice president of Apple's Interactive Media Group. "With Live Picture's advanced technology, we can extend the QuickTime media architecture and provide Macintosh, NT, Windows and UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). developers with a unified state-of-the-art imaging solution." FlashPix makes it easier and faster to handle images on computers and share them over Intranets and the Internet. By supporting FlashPix within the QuickTime architecture, Apple has effectively added this file format to their base Operating System operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. , allowing users to open and view FlashPix images from within their existing applications. More complex imaging operations such as cropping, rotating ro·tate v. ro·tat·ed, ro·tat·ing, ro·tates v.intr. 1. To turn around on an axis or center. 2. and color correction Altering the colors in an image in order to print or display it properly or for special effects. Depending on the application, color correction can be a significant problem if the resulting image must be approved or a purchase is made because of color choice. can be performed by a FlashPix enabled application such as Live Picture's LivePix. About Live Picture Live Picture Inc. is committed to providing breakthrough Internet and software solutions to enable digital photography. LPI (Lines Per Inch) The number of lines printed in a vertical inch. (language) LPI - A PL/I interpreter for IBM PCs and workstations. ftp://ftp.wustl.edu/mirrors/msdos/pli/runpli1a.arc. E-mail: <rcg@lpi.liant.com>. provided core technologies for the FlashPix file format, a new industry standard developed by Eastman-Kodak Company in collaboration with Hewlett-Packard, Live Picture and Microsoft Corp. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. was founded in 1993 and is headquartered in Scotts Valley, Calif. World Wide Web: http://www.livepicture.com About Apple Apple Computer Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, personal digital assistants and Internet content. Headquartered in Cupertino, Calif., Apple develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific and engineering and government customers in more than 140 countries. -0- Note to Editors: Live Picture is a trademark of Live Picture Inc. Kodak and FlashPix are trademarks of Eastman Kodak Company. The FlashPix(TM) format is defined in a specification and test suite, developed and published by Eastman Kodak Company in collaboration with Hewlett-Packard Company, Live Picture Inc. and Microsoft Corp. Only products that meet the specification and pass the test suite may use the FlashPix file format name and logo. CONTACT: Live Picture Inc. Holly Fisher, 408/430-4315 holly@livepicture.com or Horizon Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Jonathan Hirshon, 408/982-2555 jh@horizonpr.com |
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