Apple's Amelio and Kawasaki to Keynote at MACWORLD Expo Boston; Sessions to Highlight Increased Performance, Speed and OS 8.

BOSTON--(BUSINESS WIRE)--July 2, 1997--Excitement continues to build for the respective MACWORLD Expo Boston keynote presentations by Dr. Gil Amelio, chairman and chief executive officer of Apple Computer Inc., and Guy Kawasaki, Apple fellow and chief evangelist.

The East Coast's premier showcase for software and hardware vendors supporting the Mac OS platform, MACWORLD Expo will be held at the Bayside Exposition Center and World Trade Center. Conference sessions run Aug. 5-8; the exhibition floor is open Aug. 6-8.

At last year's MACWORLD Expo Boston, Amelio promised that 1997 would mark a year of major product advances. It's one year later, and he's returning to Boston to mark what is proving to be the most sweeping across-the-board update of Apple's product since the introduction of the Macintosh in 1984.

In a major keynote address at 9 a.m. on Aug. 6, Amelio will speak directly to the Apple customer community, detailing Apple's strategy for continuing to deliver superior user value in a world dominated by Wintel clones.

Having already delivered the world's fastest home computer, the fastest notebook computer and the fastest ultralight, Apple Computer will showcase its next wave of industry-leading products at MACWORLD Expo Boston.

Covering both hardware and software advances, Amelio's keynote will demonstrate how today's Macintosh has dramatically advanced in both performance and user experience, while at the same time offering Mac users unprecedented compatibility options.

Immediately following Amelio's keynote address on Aug. 6, Apple Fellow and Chief Evangelist Kawasaki will present an array of the hottest, coolest and most exciting new applications for the Macintosh available to users through the continued support of third- party developers.

MACWORLD Expo attendees will see a sampling of powerful, productive new ways to maximize the Macintosh, including technology demonstrations of:

-- Connectix Virtual PC, a Mac application that installs easily

and runs PC software on a PowerMac with playable performance;

-- Starry Night Deluxe, a way to explore the wonders of the

night sky and outer space from your Macintosh;

-- WiredWrite, a publishing application designed to create long,

highly stylized, 100 percent pure Java documents;

-- Quake for Macintosh, the highly anticipated 3-D shooter from

the creators of Doom;

-- GoLive CyberStudio, the complete solution for Web-site design

and management;

-- Create, the People's ``Illustrator/FreeHand'' on steroids

with Web power for Rhapsody;

-- TIFFany III Image Processor, a multithreaded, batch-capable

high-end image processor with customizable user environment

for Rhapsody application;

-- Retrospect, the best backup software for any backup device;

-- Commotion, the moving-picture paint and image-processing

application designed by Academy Award-winning professionals;

-- Nodester, made by Panimation Inc., is a rapid panoramic

editor for QuickTime VR; and

-- Movioke!, which enables users to swap roles and switch

dialogue in scenes from Hollywood films.

About MACWORLD Expo

MACWORLD Expo is sponsored by Macworld magazine, which is published by Macworld Communications Inc. Macworld Communications, a business unit of International Data Group (IDG), is the world's leading IT media and research company.

Macworld Communications is the world's largest Macintosh Buyer Resource and has a diverse product line of integrated media, including 25 local-language Macworld editions around the world, domestic and international MACWORLD Expos, Macworld On-Line (www.macworld.com), reference books, CD-ROMs and international market research.

IDG publishes more than 275 computer magazines and newspapers and 430 book titles, produces 90 expositions and provides IT market analysis through 41 research centers worldwide. Company information and access to more than 125 worldwide sites is available at www.IDG.com .

MACWORLD Expo in Boston and San Francisco is managed by MHA Event Management, a premium provider of information events that shape the agenda of information-technology business. MHA manages and produces leading IT markets events such as E3 -- the Electronic Entertainment Expo, ComNet and the Telecommuting & Home Office Exposition & Conference.

Every year, more than 2,000 exhibiting companies and more than 250,000 professionals, consumers, media and analysts attend MHA events to buy, sell, network and influence IT purchasing strategies. MHA Event Management is an IDG Strategic Partner. For more information on MHA Event Management, call 617/551-9800 or visit the company at www.mha.com .

CONTACT: MHA Event Management

Christopher O'Reilly, 617/551-9800

or

Brodeur Porter Novelli

Matthew Hutchison, 202/973-1374