Apple, IBM to Market Heartsoft Products to K-12 Educators.TULSA, Okla.--(BUSINESS WIRE)--March 2, 1999-- Mainline Information Systems and MacCenter, Exclusive Education Agents for IBM and Apple, to Bring Heartsoft's Thinkology to K-12 Market Heartsoft, Inc., (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: HTSF HTSF Hard-Target Smart Fuse HTSF High Technology Small Firm HTSF Hybrid Thin Slot Formalism ) reported today that the company's relationship with both Apple Computer (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AAPL AAPL Apple Computer, Inc. (stock symbol) AAPL American Association of Professional Landmen AAPL American Academy of Psychiatry and the Law AAPL Advance Audiovisual Presentation Limited AAPL Advocates for Arkansas Public Libraries ) and International Business Machines (NYSE NYSE See: New York Stock Exchange : IBM) continues to grow in strength and reach. The educational software publisher and creator of the first early-learning critical thinking skills product, Thinkology(R), announced today that the company had formed marketing alliances with 2 additional exclusive education sales agents for industry giants, IBM and Apple Computer. Under the terms of the respective sales alliances, Mainline Information Systems and MacCenter will market Heartsoft's new critical thinking skills product, Thinkology, as well as Heartsoft's soon to be released secure Internet browser for children, The Kids Internet World Explorer--KIWE, to nearly one-fourth (1/4th) of the U.S. education market. "Apple and IBM have long been formidable leaders in the education market," said Benjamin Shell, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Heartsoft, Inc., "The opportunity to work with these two companies is an important milestone in the rapid acceptance of our software by educators in all 50 states. "In preparation for the launch of a host of new educational software products, Heartsoft is aggressively expanding its distribution and sales capabilities by hiring its own direct sales force, formation of marketing alliances with national resellers and distributors, and continued expansion of it refined internal sales organization," said Shell. About Mainline Mainline Information Systems, http://www.mainline.com, of Tallahassee, FL, is one of only four Premier IBM partners in the United States. With over 150 employees, revenues of $100 million, and staggering five year growth of 5,818 percent, Mainline was recently ranked No. 23 of Inc. magazine's list of America's 500 fastest-growing private companies. About MacCenter Based in Ft. Lauderdale, FL., MacCenter, http://www.maccenter.com, is the exclusive authorized education sales agent for Apple Computer for FL, NC, SC, VA, and Washington D.C. MacCenter employs 18 education sales & support personnel in Florida alone and is rapidly expanding it presence in its newly acquired areas from South Carolina to Washington. In addition to representing Apple and IBM as the exclusive education sales agents for the Southeastern U.S., Mainline and MacCenter also distribute education solutions by Microsoft (Nasdaq: MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ), The Learning Company (NYSE:TLC TLC total lung capacity; thin-layer chromatography. TLC abbr. 1. thin-layer chromatography 2. ), Macromedia (Nasdaq:MACR MACR Macromedia (stock symbol) MACR Missing Air Crew Report MACR Major Accident Control Regulations (UK) MACR Monthly Arrest and Citation Register MACR Modified And Combinable REMIC ), and Netscape (Nasdaq:NSCP) among others. About Heartsoft Heartsoft, Inc. publishes and distributes a line of multimedia educational software products for schools and homes nationwide. Headquartered in Tulsa, Okla., Heartsoft is acknowledged among educators as the price-vs.-performance leader, delivering such product classics as the Heartsoft Bestsellers and its latest release, Thinkology, with unsurpassed customer satisfaction and loyalty. Heartsoft's web pages may be viewed at http://www.heartsoft.com and http://www.thinkology.com. |
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