Apple, Adobe & Scitex Form Print On Demand Initiative; Leading Vendors Unveil Industry Program to Develop & Promote Print On Demand Business Solutions.NEW YORK--(BUSINESS WIRE)--April 24, 1996--Adobe Systems, Apple Computer, and Scitex Corporation today announced the Print On Demand Initiative (PODI), a program to develop and demonstrate business opportunities in the on demand color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). market. Adobe, Apple and Scitex unveiled PODI at the On Demand Printing & Publishing Conference and Exhibition at the Jacob Javits Convention Center in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The three companies created PODI to educate a broad range of customers and OEMs about on-demand digital printing market opportunities. PODI provides a forum for developing ways to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. opportunities in specific market areas, including Internet printing, direct marketing, technical publishing, specialty printing and catalog publishing. As industry leading companies, Adobe, Apple, and Scitex are furthering their commitment to the emerging demand printing industry by demonstrating the business opportunities that are currently available. Customers and OEMs will benefit from PODI at the conference with real-time demonstrations of short run on-demand digital color printing. PODI offers technical and business development seminars for print on demand. In addition to demonstrating compelling business applications and offering seminars, PODI will develop educational, promotional and co-marketing opportunities in the print on demand market. "PODI will work to build market momentum for this exciting new business," stated Mike Dionne, Senior VP of Americas Business Markets for Apple Computer. "This initiative demonstrates Apple's commitment to provide market-leading color technology with the award winning Macintosh and MacO/S." Charles Geschke Charles M. "Chuck" Geschke (b. 1939) is best known as the co-founder with John Warnock of Adobe Systems Inc., the graphics and publishing software company, in 1982. , president of Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. adds, "It is critical to Adobe's customers that we continue to drive new markets and demonstrate real business opportunities. We are dedicated to helping our customers enter emerging markets such as print on demand. PODI is a valuable vehicle for Adobe in helping to educate our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and team members and customers about print on demand opportunities. Through PODI, the Adobe Acrobat Portable Document Format (file format) Portable Document Format - (PDF) The native file format for Adobe Systems' Acrobat. PDF is the file format for representing documents in a manner that is independent of the original application software, hardware, and operating system used to create those documents. (PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. ), and our production printing architecture SUPRA A relational DBMS from Cincom Systems, Inc., Cincinnati, OH (www.cincom.com) that runs on IBM mainframes and VAXs. It includes a query language and a program that automates the database design process. , we expect to enable groundbreaking print on demand solutions." Yoav Chelouche, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for Scitex comments, "To our customers, PODI represents the innovation and leadership that is important in helping them charter new markets. We are pleased to be taking a driving role in pulling together industry leading companies who all have the same objectives in promoting on demand printing solutions. The Scitex Spontane Digital Color Printing System will lead the way in enabling profitable on-demand color printing to become a business reality." On Demand conference attendees have the opportunity to experience PODI first-hand at booth #952 during exhibit hours 10:30am to 4:30pm, Tuesday April 23 through Thursday April 25. -0- Apple, the Apple logo, Power Macintosh and MacOS are registered trademarks of Apple Computer, Inc. Adobe and Acrobat are trademarks of Adobe Systems Incorporated. Scitex, the Scitex logo, and the Spontane are trademarks of Scitex Corporation Ltd. or its wholly-owned subsidiaries and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners. CONTACT: Cathy Cloud Apple Computer 415-513-8800 cloud@mcleanpr.com OR Jennifer Polanski Adobe Systems Incorporated 415-962-2197 jpolansk@adobe.com OR Gwen Lewis Miller/Shandwick Technologies Scitex America 617-536-0470 glewis@millercom.com |
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