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Applause Proudly Announces Acquisition of Warner Bros. Scooby-Doo License; Leading Gift Manufacturer Lands License for No. 1 Cartoon.


WOODLAND HILLS, Calif.--(ENTERTAINMENT WIRE)--Sept. 22, 1998-- Applause enthusiastically announces the receipt of the Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. license to produce gifts and plush based on the widely acclaimed Scooby-Doo characters.

The gift and plush manufacturer, known for its unsurpassable quality, is working on a variety of wacky and groovy groov·y  
adj. groov·i·er, groov·i·est Slang
Very pleasing; wonderful.



groovi·ness n.
 piecetypes that tie in with the Scooby-Doo psychedelic scene.

"Scooby-Doo has the unique ability of appealing to both youngsters/teens who are first-time viewers of the show as well as adults who have fond memories of the Saturday morning broadcasts of their youth," says Chaz Fitzhugh,

Director of Brand Management at Applause. "We have a product line with offerings for both groups, and we will build on this two-pronged fan base in the future."

Warner Bros. Scooby-Doo is not only one of the longest-running cartoons in television history, but is also the No. 1 show on the Cartoon Network For Cartoon Network outside of the United States, see .
Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming.
. It plays 40 times per week on Cartoon Network, TBS and TNT TNT: see trinitrotoluene.
TNT
 in full trinitrotoluene

Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene.
. The show reaches 40 million households daily and has 310 brand-new episodes already in syndication. The feature-length direct- to-video animated movie "Scooby-Doo on Zombie A computer that has been covertly taken over in order to perform some nefarious task. It is estimated that millions of PCs around the world have been compromised and, under the control of a third party, routinely transmit messages unbeknownst to the user.  Island" is coming to video stores in September 1998.

The Applause Scooby-Doo product line launches in January of 1999. It features the characters of Scooby-Doo (namesake dog), Shaggy (the dog's beatnik owner), the Mystery Machine (their hippie van and means of transportation) and the Creeper creeper, common name for members of a family of small, inconspicuous birds related to wrens and nuthatches. They are found in wooded regions of the temperate Northern Hemisphere.  (one of the famed monsters).

Presently under development is a collection of Plush highlighting Scooby-Doo. In addition, the line of hardgoods includes a figurine gift box featuring an assortment of wacky characters, figural fig·ur·al  
adj.
Of, consisting of, or forming a pictorial composition of human or animal figures.



figur·al·ly adv.

Adj.
 keychains, fun straws and a playful Scooby-Doo Bank. What's more, there are groovy Decal Mugs, silly Kids' Cups, and a practical and popular Scooby-Doo Commuter Mug.

Applause's Scooby-Doo collection will be available at better independent and chain gift shops, specialty retailers, department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  and bookstores.

Applause Inc., with headquarters in the Los Angeles suburb of Woodland Hills, is one of the leading gift companies in the industry.

Founded 31 years ago by Wallace Berrie, it offers an unequaled portfolio of classic licensed merchandise including some of the world's most popular characters from Disney's "Mulan," Disney/Pixar's "A Bug's Life" and Nickelodeon's Rugrats. Applause also manufactures classic products such as Raggedy Ann & Andy, Sad Sam & Honey, Josef and Dakin Brand Plush.

Note to Editors: Scooby-Doo and all related characters and elements are trademarks of Hanna-Barbera. The Cartoon Network and logo are trademarks of The Cartoon Network Inc.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 22, 1998
Words:408
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