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Applause Introduces Its Precious Moments Country Lane Doll Collection; Classic Dolls are Highlighted in Line of New Piecetypes.


WOODLAND HILLS, Calif.--(ENTERTAINMENT WIRE)--Sept. 22, 1998-- Applause Inc. introduces its Precious Moments Soft Doll Line featuring the new Country Lane Doll Collection.

Precious Moments is a significant part of the Applause portfolio with a long history of retail success.

Take a walk down Country Lane this January with the introduction of a Country Lane Collection of themed Soft Dolls. Each doll features a unique, playful country motif with soft accessory and comes with a Precious Moments Country Lane doll stand.

The collection emotes love, caring and sharing and includes: "You're Just as Sweet as Pie," "Nobody Likes to be Dumped," "I Get a Cluck Out of You," "Peas Pass the Carrots," "Oh Taste and See that the Lord is Good," and "Fork Over Those Blessings to Others" doll themes (each SRP/$20).

Precious Moments is one of the most sought-after and highly recognized properties in the country. Inspired by the "innocence and joy of youth," the teardrop-eyed children have evolved into three-dimensional messengers of love and hope. Precious Moments inspires innocence and youth with sentiments that send the love, caring and sharing message.

Among the items presently available in the Applause infant line are Baby Boy and Baby Girl Lovies (a plush character attached to a cuddly cud·dle  
v. cud·dled, cud·dling, cud·dles

v.tr.
To fondle in the arms; hug tenderly. See Synonyms at caress.

v.intr.
To nestle; snuggle.

n.
 blanket), Interactive Pull Musical Dolls, Wind-Up Soft Musical Dolls, Rattles, Teethers and the popular themed soft Gift Sets: "Noah's Ark Noah’s Ark

preserves Noah’s family and animals from flood. [O.T.: Genesis 6:7–9]

See : Refuge
" and "Basket of Rattles."

"Applause continues to expand its Precious Moments line to include a variety of dolls and accessories that appeal to both the Precious Moments collector and enthusiast," stated Chris Devine Dailey, senior director of brand management at Applause. "Applause has captured the essence of the Precious Moments brand by bringing the characters to life."

Precious Moments Doll items from Applause are slated for January 1999 shipment and will be available at upscale department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , infant specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
, hospital gift shops, educational toy An educational toy is a toy designed to teach people, typically children, about a certain subject or help them learn a skill as they play.

Examples include:
  • Building toys, such as toy blocks.
 stores and Christian bookstores nationwide. Retailers and consumers can call 800/777-6990 to find out how to purchase product.

Applause, with headquarters in the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  suburb of Woodland Hills, is one of the leading gift companies in the industry. Founded 31 years ago by Wallace Berrie, it offers an unequaled portfolio of classic licensed merchandise including some of the world's most popular characters from Disney's "Mulan," Disney/Pixar's "A Bug's Life," and Nickelodeon's "Rugrats." Applause also manufactures classic products such as Raggedy Ann Raggedy Ann

good-natured despite misadventures; doll with perpetual smile. [Children’s Lit.: Raggedy Ann Stories]

See : Cheerfulness
 & Andy, Sad Sam SAD SAM - Query language by Lindsay. Sammet 1969, p.669.  & Honey, Josef and Dakin Brand plush and infant lines.

Note to Editors: Copyright 1998 Precious Moments Inc; Licensee Applause Inc.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 22, 1998
Words:421
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