Applause's Dakin Baby Brand Launches Piecetypes That Stimulate Baby's Imagination; Dolls, Rattles and Gift Sets Prove to Be a Success for the Dakin Baby Line.WOODLAND HILLS, Calif.--(ENTERTAINMENT WIRE)--Sept. 22, 1998-- The unsurpassable quality Applause Inc. assigns to its products is conveyed in the upcoming launch of the newest Dakin Baby additions. The popular infant line was introduced in January 1998 and the new products are already a major success. A variety of Plush Dolls and Plush Gift Sets are among the new piecetypes. The brand takes a new direction with the January 1999 launch of two groups of soft dolls: Flower Girl flower girl n. A young girl who carries flowers in a procession, especially at a wedding. Noun 1. flower girl - a woman who sells flowers in the street Doll Assortment and Seersucker seer·suck·er n. A light thin fabric, generally cotton or rayon, with a crinkled surface and a usually striped pattern. [Hindi s Doll Assortment. Patty Pansy Doll and Sally Sunflower Doll are dressed as darling flowers. The playful Sabrina Seersucker Doll and Sam Seersucker Doll are dressed in pink and blue plaid seersucker fabric (each SRP/$10). Dakin Baby by Applause offers a set of a Ducky Duck and a Mary Monkey Plush with rattle inside. The plush are in primary or pastel corduroy corduroy, a cut filling-pile fabric with lengthwise ridges, or wales, that may vary from fine (pinwale) to wide. Extra filling yarns float over a number of warp yarns that form either a plain-weave or twill-weave ground. to coordinate with any nursery decor (each plush SRP/$8). In addition, coordinating Duck and Monkey Ring Rattles are available (each SRP/$6). Role-playing is excellent for infant's developmental skills. The Dakin Baby Soft Gift Sets each have a unique and charming motif. The line includes the Plush Garden Tools Gift Set, Sandcastle sand·cas·tle n. 1. A castlelike structure built of wet sand, as by children at a beach. 2. Something that lacks substance or significance. Gift Set and the Picnic Basket A picnic basket is a basket or other container intended to hold food and tableware for a picnic meal. The term usually refers to the contents of the container as well as the container itself. Gift Set (each SRP/$20). "Applause's commitment to retailers and mothers includes continuously developing innovative product that meets the highest safety standards Safety standards are standards designed to ensure the safety of products, activities or processes, etc. They may be advisory or compulsory and are normally laid down by an advisory or regulatory body that may be either voluntary or statutory. ," stated Chris Devine Dailey, senior director of brand management at Applause. "Gift-givers appreciate the confidence of worry-free gift-giving that Applause's reputation for high-quality safe product offers." Dakin Baby Brand targets gift-givers, mothers and grandmothers. Dakin Baby is available exclusively from Applause at specialty gift and card shops, tourist/souvenir and infant children specialty stores, as well as department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. nationwide. Retailers and consumers can call 800/777-6990 to find out how to purchase product. Applause Enterprises, with headquarters in the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. suburb of Woodland Hills, is one of the leading gift companies in the industry. Founded 31 years ago by Wallace Berrie, it offers an unequaled portfolio of classic licensed merchandise including some of the world's most popular characters from Disney, Looney Tunes, "Sesame Street" and "Star Wars," as well as entertainment properties including Disney's "Mulan," Disney/Pixar's "A Bug's Life" and Nickelodeon's "Rugrats." Applause also markets classic products such as Raggedy Ann & Andy, Sad Sam & Honey, Josef, Dakin Brand Plush and infant lines. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion