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Appistry ``Right From the Start'' Program Helps Startups Deliver Scalable Services More Quickly, Competitively.


WASHINGTON -- Appistry Enterprise Application Fabric Provides a New Generation of Agile and Affordable Technology Infrastructure to Deploy New Software and Services

To demonstrate the benefits of its award-winning product to startups and to help them get their company offerings up and running more quickly, Appistry today announced the launch of the Appistry "Right From the Start" program. The program helps startups and emerging growth organizations to accelerate the development and delivery of scalable, reliable and cost-effective offerings by providing easy access to Appistry's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Appistry Enterprise Application Fabric (Appistry EAF EAF - Effort Adjustment Factor ). Appistry EAF provides a simple, integrated solution within which this new generation of agile applications and services may be developed, deployed and managed.

Appistry's "Right From the Start" program includes software and services designed to help companies scale more quickly than ever before possible on relatively modest budgets. Program elements include:

--"Right From the Start" licensing, which provides no-cost, production-use licenses for Appistry EAF, enabling startup organizations to get started quickly, and with no risk

--Dedicated support contacts and expert-level architecture assistance ensuring quick and successful deployment

--Exclusive access to a variety of resources via targeted, Web-based portal

--Ongoing marketing collaboration and support, assisting program members with publicizing the advantages their solutions offer over those of traditionally architected competitors

"Startups today need every competitive advantage they can get," said Appistry president and chief executive officer Kevin Haar. "Appistry EAF allows our startup customers to take full advantage of some of the most powerful trends in computing today Computing Today was a computer magazine published by Argus Specialist Publications, it was printed in the UK from the late 1970s to the mid 1980s.

It gave computer hardware and software reviews, programming tutorials and program listings for many of the popular home
: commoditization Commoditization

1. A situation when illiquid financial contracts are changed or modified in a way that promotes trading and results in a more liquid market.

2. Making a product into a commodity.

Notes:
1.
, virtualization An umbrella term for enhancing a computer's ability to do work. Following are the ways virtualization is used.

Hardware Virtualization
Partitioning the computer's memory into separate and isolated "virtual machines" simulates multiple machines within one physical computer.
 and grid computing grid computing, the concurrent application of the processing and data storage resources of many computers in a network to a single problem. It also can be used for load balancing as well as high availability by employing multiple computers—typically personal . As a result, Appistry is well positioned to help startups who aim to be the next Google, Amazon or MySpace of their field."

DreamType and Clearent are two examples of startup firms benefiting from the Appistry program. DreamType is a marketing services company whose product allows its customers to create and manage highly personalized multi-channel marketing campaigns through an innovative Web-based interface. Clearent, a payment processing startup, is coupling a robust transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time.

Transaction processing systems are the backbone of an organization because they update constantly.
 engine with a next-generation "Web 2.0" user interface to create a "game changing" service that drives long term competitive advantage.

Clearent and DreamType utilize Appistry EAF to quickly, easily and cost-effectively deploy their applications across a virtualized "grid" of commodity-grade computers. Appistry EAF creates a "scale without fail" environment that provides scalability, dependability and manageability for their applications, insulating them from the underlying hardware and its frailties. As a result, the Clearent and DreamType applications are extremely agile, able to quickly adapt to the changing demands that are placed on them.

Key to Appistry's startup customers is that Appistry EAF allows them to leverage industry-standard computing technologies - such as Java, C/C C/C Center to Center
C/C Combustion Chamber
C/C Command/Control
C/C Crew Chief
C/C cabin cruiser (US DoD)
C/C chief complaint (medical)
C/C Channel-to-Channel
C/C Communication and Collaboration
++ and Microsoft .NET See .NET. , as well as readily-available operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap.  such as Microsoft Windows and Linux. Furthermore, Appistry EAF allows them to leverage industry-standard x86 hardware without sacrificing the reliability their customers expect.

Additional program elements, benefits and details can be viewed online at http://www.appistry.com/rightfromthestart.

About Appistry

Appistry is the pioneer and leading provider of application fabric software, which IT and engineering organizations use to quickly and easily deploy large-scale, time-critical applications that are simultaneously deployable, scalable, manageable and dependable. Appistry Enterprise Application Fabric (Appistry EAF) is Appistry's flagship product. Appistry EAF offers the scalability of grid computing, the broad applicability of application servers and the manageability of virtualization in one complete solution that runs on affordable commodity-grade servers. In doing so, Appistry EAF enables customers to easily deploy and operate applications for "real-time" analytics, high-performance computing (HPC (Handheld PC) A palmtop computer that weighs less than one pound and runs specialized versions of popular applications. Microsoft coined the term for its Windows CE operating system, which is an abbreviated version of Windows. See Pocket PC. ) and high-volume data processing, as well as agile web, SOA (1) (Start Of Authority) The first record in a DNS zone file. See DNS records.

(2) (Service Oriented Architecture) The modularization of business functions for greater flexibility and reusability.
 and enterprise applications.

For more information, visit Appistry online at http://www.appistry.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 12, 2006
Words:604
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