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Appilog Expands Second Round of Financing Led by Cedar Fund; Leading Business Service Management Company Adds Genesis Partners to Existing Investors.


Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Jan. 14, 2004

Leading Business Service Management (BSM BSM Business Service Management
BSM Basic Security Module
BSM Best Stations Memory (Pioneer car stereos)
BSM Business Systems Modernization
BSM Bronze Star Medal
BSM Black Student Movement
BSM Benilde-St.
) Software solutions, Appilog Inc. announced today that it expanded its second round of funding, bringing the total sum invested to $9 million. The financing round, led by Cedar Fund initially closed in June 2002, and now expanded to include Genesis Partners. Also joining the funding round were the company's existing investors Delta Ventures and Poalim Capital Markets. Appilog Pathfinder pathfinder /path·find·er/ (path´find?er)
1. an instrument for locating urethral strictures.

2. a dental instrument for tracing the course of root canals.


path·find·er
n.
 software is a Business Service Management (BSM) solution, designed to help customers map and manage their IT assets to ensure optimal availability of key business applications.

The funding will assist Appilog further in creating infrastructure in sales and marketing, research and development and operations to meet growing market demand.

"There was great interest in our financing round, and we are pleased to welcome Genesis Partners among our investors," said Irwin Wallach, Appilog's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We are now well positioned to pursue the business opportunity that we see in the market for our solutions. Appilog Pathfinder answers CIOs most burning questions in providing business services. PathFinder captures, analyzes and presents the infrastructure supporting business applications. It thereby enables optimized resource management and improved service to users. Our combined investor group is committed to bringing all their experience and contacts to assist Appilog's management team to go after our expanding market."

"Appilog has generated significant interest from blue chip customers validating the need for its unique solution. We at Genesis look forward to working with the management team to grow Appilog leadership role in the expanding BSM market," said Mark Ziering, a partner with Genesis Partners.

Appilog Pathfinder is a software application that allows operations managers to intelligently manage their critical business applications and IT assets. Pathfinder integrates with existing monitoring platforms, discovers all infrastructure layers from the Applications down through the network, and visually displays it. By understanding interdependencies, PathFinder allows operations management Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective.  to identify the business impact and root causes of an infrastructure failure and provide improved support and increased business application availability.

About Cedar Fund

Cedar Fund is a venture capital firm, investing in high technology companies. Cedar Fund seeks to invest in outstanding entrepreneurs pursuing high growth markets with distinguished technologies in the telecommunications, networking, Internet-infrastructure and enterprise software areas. While the fund invests in all stages, it specializes in early stage, Israel-related situations, including Pre-Seed(TM), seed and first round, where it believes its strategy and capabilities offer the greatest potential. With its quality investment track record and over $225 million under management, Cedar Fund is among the largest and most notable venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed
5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1]
 focusing on Israel-related, early stage investments. For more information about Cedar Fund visit www.cedarfund.com.

About Genesis Venture Partners

Genesis Partners, an Israeli based VC fund, manages $350 million in two funds focusing on Communication, Data, Storage and Enterprise Software. The fund is led by Eddy Shalev, Dr. Eyal Kishon, and Yair Shoham. The team combines many years of experience, a technology focus and partnerships with prominent financial institutions, including CIBC-Oppenheimer, to help its portfolio companies succeed.

To date, Genesis has led companies to numerous successful exits and public offerings, including AudioCodes (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AUDC AUDC Austin Development Center
AUDC Audio Converter
AUDC Audio Codec
), Fundtech (NASDAQ: FNDT FNDT Friday Night Drinking Thread ), Butterfly (acquired by Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
), ClickSoftware (NASDAQ: CKSW), VCON (Nouveau Marche Nouveau Marche

An equity market unit of the Paris Bourse that deals solely in innovative, high-growth companies.
: VCON) and Compugen (NASDAQ: CGEN CGEN Convective Sigmet Generation ). For more information, go to http://www.genesisvp.com

About Delta Ventures

Delta Ventures is a venture capital seed fund that invests in innovative technology companies, primarily within Israel. The fund's investments focus on information technologies that provide business solutions, Internet infrastructure, and telecommunications.

About Poalim Capital Markets

Poalim Capital Markets is a technology-oriented investment house that combines the financial investment and service capabilities of a large organization with the entrepreneurship, speed, and flexibility of a small firm.

About Appilog

Appilog, Inc., builds and markets Business Service Management (BSM) software solutions designed to ensure and optimize the availability of critical business applications by visually managing and controlling multiple infrastructure layers, from the application and down through the network. Appilog's customers include leading financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 companies, retailers and manufacturers. Founded in 2000, Appilog is a privately-held, VC-backed company, headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 with R&D facilities located in Israel. For more information about Appilog, visit www.appilog.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:7ISRA
Date:Jan 14, 2004
Words:704
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