Appiant Technologies Engages Elite Financial Communications Group; Appiant Launches Aggressive Market Awareness Campaign.Business Editors/High-Tech Writers PLEASANTON, Calif--(BUSINESS WIRE)--May 9, 2002 Appiant Technologies, Inc. (Nasdaq:APPS), a leader in unified communications The real time redirection of a voice, text or e-mail message to the device closest to the intended recipient at any given time. For example, voice calls to desk phones could be routed to the user's cellphone when required. , today announced the Company has engaged Elite Financial Communications Group, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a full service, pro-active financial communications, investor relations Investor relations The process by which the corporation communicates with its investors. and strategic resourcing firm, as its investor and media relations provider. Elite will work closely with Appiant's executive management team to develop comprehensive investor relations messages that will most proactively leverage senior management's strategic vision, operational and financial performance and ongoing business expertise. In addition, Elite will assist in the development of customized, high-quality, high-impact and fully integrated media communications programs designed to increase consumer, industry and investor awareness Investor Awareness is knowledge the investment community has of a company. [1] It can be looked at like this: “Do investors know about your company?” If the answer is “yes,” then it could be said that the company has “good investor awareness” of the Company's inUnison(sm) unified communication service, its expanding customer base and other material events resulting from successful implementation of Appiant's corporate growth initiatives. Dodi Handy, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Elite, noted, "Constantly shifting sentiment and attitudes towards fair market values has posed unusual challenges for the technology industry in today's prevailing market environment - particularly in the small cap arena. Nonetheless, there are indeed scores of exciting undervalued Undervalued A stock or other security that is trading below its true value. Notes: The difficulty is knowing what the "true" value actually is. Analysts will usually recommend an undervalued stock with a strong buy rating. technology companies that are led by accomplished and sophisticated management teams, and that boast solid fundamentals and very attractive growth potential. After conducting in-depth due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired. on Appiant Technologies, we believe we have discovered such a find. Appiant's user-friendly, unified communication solution is a much welcomed tool for those of us struggling to manage the daily deluge of voice mails, emails and faxes that routinely complicate our business lives. Elite is looking forward to playing a meaningful role in ensuring that everyone from Wall Street to Main Street becomes aware of, and appreciates, Appiant's compelling technology, its long term growth strategy and the full implementation of its exciting business plan." About Elite Financial Communications Group, LLC Headquartered in Lake Mary, Florida Lake Mary is a city in Seminole County, Florida, United States. The population was 11,458 at the 2000 census. As of 2006, the population recorded by the U.S. Census Bureau is 14,718. [1]. Lake Mary is part of the Orlando-Kissimmee Metropolitan Area. with regional and partner offices in Miami, Phoenix and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Elite Financial Communications Group combines diverse expertise, influence, talent and capabilities to achieve quantifiable results for both publicly traded and privately held companies privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . Established in December 2001 by a partnership group composed of highly reputable financial, marketing and business experts, Elite is rapidly earning international distinction for challenging industry convention and for taking the lead in establishing best practices for pro-active financial communications, investor relations and strategic resourcing. About Appiant Technologies, Inc. Appiant Technologies, Inc. is a leading Unified Communications (UC) software development company, delivering next generation UC applications. Its inUnison(sm) portal enables Service Providers and Enterprises to offer tools to manage all telephone, email, voice mail, facsimile, and notification needs in real-time anywhere, anytime, and in a highly personalized manner using virtually any communication device such as a PC, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , telephone, or cellular phone. Appiant's enabling technologies include a speech recognition engine that provides seamless access to its inUnison distributed portal architecture, allowing information integration from multiple sources. Appiant is a member of the Cisco New World Ecosystem partner program and has been designated a Cisco Powered Network member. Appiant is headquartered in Pleasanton, Calif., and has offices throughout the United States and abroad. For more information, please visit the Company's web site at http://www.appiant.com. This press release contains forward-looking statements that involve risks and uncertainties concerning Appiant's expected financial performance (as described without limitation in the business outlook and quotations from management in this press release), as well as Appiant's strategic and operational plans. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the slower spending environment for communication services; the actual increases in demand by customers for Appiant's services; general economic conditions; the ability to adjust to changes in personnel, including management changes; and the dependence on third parties for technology, content and distribution. All information set forth in this release is as of May 8, 2002, and Appiant undertakes no duty to update this information. More information about potential factors that could affect the company's business and financial results is included in the company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended September 30, 2001 including (without limitation) under the captions, "Risk Factors" and "Management's Discussion and Analysis Management's discussion and analysis (MD&A) A report from management to shareholders that accompanies the firm's financial statements in the annual report. It explains the period's financial results and enables management to discuss topics that may not be apparent in the financial of Financial Condition and Results of Operations," which are on file with the Securities and Exchange Commission (the "SEC") and available at the SEC's website at http://www.sec.gov. Additional information will also be set forth in those sections in Appiant's subsequent Quarterly Reports on Form 10-Q Form 10-Q See 10-Q. . Note to Editors: inUnison(sm) is a trademark of Appiant Technologies. |
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