Appian Appoints Samir Gulati as New Vice President of Marketing.Industry Veteran Joins Appian to Drive Worldwide Market Strategy and Awareness VIENNA, Va. -- Appian, the leading provider of Business Process Management Suites (BPMS (Business Process Management Suite or System) See BPM. ), today announced that it has appointed Samir Gulati, a respected BPM (Business Process Management) A structured approach that models an enterprise's human and machine tasks and the interactions between them as processes. BPM software provides users with a dashboard interface that offers a high-level view of the operation that typically industry veteran, as Vice President of Marketing. In this role, Gulati will oversee Appian's global market branding, positioning and awareness strategies. Gulati joins Appian with over 19 years of marketing and product management experience and has managed market leadership initiatives at companies, including Pegasystems, GE, SAGA Saga, city, Japan Saga (sä`gä), city (1990 pop. 169,963), capital of Saga prefecture, W Kyushu, Japan. It is a railroad and coal-distribution center. Cotton textiles and ceramics are produced in the city. Software and Apptix. "Samir Gulati is extremely well respected in the BPM and SaaS arenas, having previously created market categories and leadership for pioneers in these markets. We are excited to tap into his expertise as we see increased market demand for Appian's next generation of innovative BPM solutions and services," said Matt Calkins calkins turned down portion of the heel of a horseshoe, designed to reduce slipping on worn stones or icy surfaces. Called also calks, frost studs. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Appian. "The top analyst firms, significant customers and industry experts are recognizing Appian and our award-winning technology and visionary 1. visionary - One who hacks vision, in the sense of an Artificial Intelligence researcher working on the problem of getting computers to "see" things using TV cameras. (There isn't any problem in sending information from a TV camera to a computer. leadership. I look forward to Samir leveraging Appian's current success to create even greater market visibility and validation See validate. validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements. as we deliver our latest innovations, including Appian Anywhere, to the market." Gulati previously served as Vice President of Global Marketing for Pegasystems, a publicly-traded BPM vendor, where he successfully re-positioned the company as the leader in the rules-driven Business Process Management market by executing an aggressive Brand Leadership program. These activities resulted in the positioning of Pegasystems as a visionary leader in BPM with many leading Industry and Financial Analysts. Most recently, Gulati was Vice President of Marketing at Apptix, where he was responsible for positioning the company as a premiere provider of on-demand messaging and collaboration Working together on a project. See collaborative software. solutions for small and medium-sized businesses. Previously, as Vice President of Worldwide Marketing at SAGA Software, a spin-off The situation that arises when a parent corporation organizes a subsidiary corporation, to which it transfers a portion of its assets in exchange for all of the subsidiary's capital stock, which is subsequently transferred to the parent corporation's shareholders. from Software AG, Gulati was responsible for setting the strategic direction for SAGA - including entry into new Markets, Technology Investments and Business Partner strategy and selection. He also led the successful global launch of SAGA's new Enterprise Application Integration product suite - a key infrastructure technology for enabling integrated eBusiness. "The executives at Appian have created a technology and company that are redefining the way enterprises implement and manage their Business Process Management solutions, and I am excited about the prospect of building on the foundation that they have created," stated Samir Gulati, Vice President of Marketing at Appian. "As the only BPM solution to address both application-to-application and human-to-human interactions, Appian is delivering an unparalleled solution to the marketplace, and with the addition of the company's on-demand solution, Appian Anywhere, the company is continuing to lead the industry in addressing customer needs. These unique value propositions and innovations provide the ideal platform for the strategic thought and market leadership campaigns, which I look forward to creating." About Appian Appian is a leading provider of business process management (BPM) technology that helps organizations design, manage, and optimize optimize - optimisation their business processes. Appian Enterprise has revolutionized process design with a modeling environment that is simple enough for business users yet powerful enough for IT. Appian is the first BPM vendor to combine collaboration and content management with process to create best practice business processes. Appian's patent-pending Active Optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. Technology, which analyzes the in-flight process data stream, not just stored data, helps companies stay ahead of the competition. For more information, visit www.appian.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion