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Appendix D: Annotated bibliography.

Brittingham, Barbara E., and Thomas R. Pezzullo. The Campus Green: Fund Raising in Higher Education. ASHE-ERIC Higher Education Research Report No. 1. Washington, DC: School of Education and Human Development, The George Washington University, 1990.

This meta-analysis of research on college fundraising notes trends (e.g., in donor behavior) that have continued since its publication. This is not a how-to manual, but its chapters on donor motivation and on ethical issues are especially fruitful reading.

Carnicom, Scott, and Philip M. Mathis. "Building an Honors Development Board." Honors in Practice 5 (2009): 41-46.

This account of the establishment of the Board of Visitors at the University Honors College at Middle Tennessee State University discusses the issues surrounding the formation of such a board, including its role in fundraising, and offers a useful model.

Golden, Susan. Secrets of Successful Grantsmanship: A Guerilla Guide to Raising Money. San Francisco: Jossey-Bass, 1997.

This is an excellent, practical, comprehensive guide to every stage in the process of seeking grant support. Its distinctive strength is an insistence that success depends on cultivating personal relationships with the funding sources.

Hall, Margarete Rooney. The Dean's Role in Fund Raising. Baltimore and London: The Johns Hopkins UP, 1993.

This is a useful book, especially the first three chapters, despite being focused on deans of degree-granting colleges and on issues of structure and management. written by an academic development officer, it came in the first stages of the trend toward decentralization of fundraising and draws heavily on an empirical study of attitudes and practices among deans and development officers.

Lord, James Gregory. The Raising of Money: Thirty-Five Essentials Every Trustee Should Know. Cleveland, OH: Third Sector P, 1983.

Lord is good at setting forth basic principles here and in several other books (Building Your Case, Communicating with Donors, Philanthropy and Marketing), principles that have stood the test of time.

Pray, Francis C., ed. Handbook for Educational Fund Raising: A Guide to Successful Principles and Practices for Colleges, Universities, and Schools. San Francisco: Jossey-Bass, 1981.

This large collection of essays covers the title topic comprehensively but is addressed mainly to professional development officers and is now a bit outdated. If the institutional library or development office has a copy, it is still worth looking at for its range and its specific examples.

Rhodes, Frank H. T., ed. Successful Fund Raising for Higher Education. Phoenix, AZ: American Council on Education and Oryx P, Series on Higher Education, 1997.

This anthology offers macrocosmic overviews of fundraising structures, methods, and successes by institutional type, each chapter focusing on a representative institution (e.g., two-year, women's, black, liberal arts, research, both public and private).

Savage, Tracy G., Irene M. Bunin, Jeanne McKown, Marcia Novak, Tammy L. Ruda, and Sherry Noden. Donor Relations: The Essential Guide to Stewardship Policies, Procedures, and Protocol. Washington: Council for the Advancement and Support of Education, 1999.

This is just one of many excellent CASE guides to specific aspects of fundraising. Although it is addressed to professional development officers, its sound principles and its large collection of sample documents make it a useful basic reference. Chapter 5 on organizing recognition societies is especially thorough.

Worth, M. J., ed. Educational Fund Raising: Principles and Practice. American Council on Education. Phoenix: Oryx P, 1993.

Designed to update Pray's anthology, this collection by 36 authors covers fundraising comprehensively on the institutional level, though its advice can be extrapolated for an academic unit. Especially useful are Chapters 8-9 on annual giving with their advice on methods of solicitation, Chapters 10-12 on major gifts with tips on record-keeping and solicitation, Chapter 16 on corporate support, Chapter 19 on raising funds from parents, and Chapters 26-27 on the role of public relations and alumni relations in fundraising.


This is the most important and comprehensive information resource about foundation grants, some information free, some by subscription, some available at regional and local reference centers; it is described further in Chapter 1.

The Association of Fundraising Professionals claims to be the world's largest such organization and offers a magazine (Advancing Philanthropy), a bookstore, and many other resources, including workshops, aimed broadly at professional non-profit development officers, in contrast to the narrower educational focus of CASE. Local chapters abound and may offer a workshop nearby.

The Council for Advancement and Support of Education is the best overall resource for fundraisers in higher education, offering a bookstore, a magazine (Currents), workshops, and other resources useful both for the professional development officer and the academic.

An example of a fundraising consultant, Goettler Associates, Inc., Fund-Raising Counsel offers besides its consultancy several free resources, including an online quarterly newsletter (Fund Raising Matters). Such consultants are usually members of the Giving Institute (formerly the American Association of Fund-Raising Counsel)--see

This site for the Indiana University Center on Philanthropy, a major philanthropic studies degree-granting institution, includes an extremely useful annotated bibliography under the link to "The Fund Raising School."

Larry R. Andrews is Dean Emeritus of the Honors College and Professor Emeritus of English at Kent State University. He has served on the National Collegiate Honors Council Board of Directors, has been a member of NCHC's Publications Board since 2001, and is a past president of the Mid-East Honors Association. At the NCHC national conferences, he has led several sessions on fundraising and other sessions on a variety of topics. He serves on the editorial board for Honors in Practice (HIP) and has written for the National Honors Report (NHR), the Journal of the National Collegiate Honors Council (JNCHC), and the monograph The Honors College Phenomenon. He has also served as a consultant and program evaluator.
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Author:Andrews, Larry R.
Publication:Fundrai$ing for Honor$
Article Type:Bibliography
Geographic Code:1USA
Date:Jan 1, 2009
Previous Article:Appendix C: Sample documents.

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