AppTrigger Announces Formation of Advisory Council.

Advisory Board to Help Shape Vision and Strategic Direction of Application Session Controller Startup

RICHARDSON, Texas -- AppTrigger, Inc., a leading developer of application connectivity solutions for the telecom marketplace, today announced the formation of an advisory council in order to contribute vision and direction to help the company as it continues to deliver innovative industry leading solutions for the communication service provider market space. The three member council will consist of former Group Technology Officer of British Telecom Mick Reeve, former Alcatel CTO Dr. Niel Ransom, and Phil Holmes, former director of architecture and technology of Motorola Networks EMEA.

"This advisory council will serve as a valuable resource to AppTrigger as we continue to pave the way for service providers to insulate their application investments from becoming obsolete in the evolving telephony marketplace," said Chris Todd, President and CEO of AppTrigger. "Having an advisory council of this caliber is a differentiator for a young company such as AppTrigger. Mick, Niel, and Phil bring with them a depth of knowledge and experience, and will provide us with strong guidance and a substantial competitive advantage as we pioneer the Application Session Controller marketplace."

AppTrigger's Ignite[TM] Application Session Controller (ASC) is a purpose built network element which features a unique combination of media, signaling and application call control designed for multi-network, multi-application deployments. The ASC enables service providers to smoothly migrate legacy applications to next-generation infrastructures such as IMS, dramatically reducing cost and churn by continuing with familiar applications and eliminating the learning curve of replacements. The Richardson, Texas based startup company boasts a management team with a pedigree that includes veterans of telecom giants such as Cisco, Siemens and Alcatel.

"AppTrigger has a history of attracting the best-respected professionals and experts in the telecom space. We are led by a strong corporate management team coupled with strong industry veterans," said Lev Volftsun, Chairman of the Board, AppTrigger. "Each of these individuals adds incredible value to our organization, and this leadership will continue to drive AppTrigger to new innovations in the telecom marketplace."

About the Advisory Board

Mick Reeve has an extraordinary track record in technical innovation, including over 36 years at British Telecom (BT). Recently retired from BT and now working as an industry consultant, Mr. Reeve was most recently Chief Architect responsible for BT's overall network and systems architectures. He also led the standards program, directing the architecture for BT's 21st Century Network and ensuring its alignment with global standards. While at BT, Reeve held a wide range of design and development jobs, including optical systems, switching and intelligence, and operational support systems. He also served as a board member of the Telemanagement Forum, the WiMAX Forum and ATIS. Mr. Reeve has published widely in the telecom field and holds a number of patents in optical communications. Mick is a Fellow of the IEC and a Fellow of the UK's Royal Academy of Engineering.

Dr. Niel Ransom has played a strategic role in developing key technologies in the telecommunications industry for over 32 years. At Alcatel, he managed an organization encompassing corporate and product strategy, corporate research, R&D investment, mergers and acquisition (M&A) strategy, participation in venture funds, and patents and intellectual property. While at Alcatel, he also held various general management roles, including managing the Alcatel access and metro optical business in the U.S. Dr. Ransom joined Alcatel from BellSouth where he directed an organization responsible for expanding BellSouth's offerings into PCS wireless, IP, video, and advanced intelligent networks. Dr. Ransom has served as a member of the Technological Advisors Council of the U.S. Federal Communication Commission (FCC). Dr. Ransom holds a Ph.D. in Electrical Engineering from the University of Notre Dame, BSEE and MSEE degrees from Old Dominion University, and an Executive MBA from the University of Chicago.

Phil Holmes, a former Director of Architecture and Technology for Motorola Networks in Europe, Middle East and Africa (EMEA), was responsible for ensuring that Motorola's overall network architecture developed in line with advances in telecommunications in the EMEA region and GSM/UMTS marketplace. Phil joined Motorola in September 2005 following a long and highly successful career with BT. Prior, he was CTO of BT Exact, BT's R&D organization and was one of the key technical drivers of BT's 21st Century Network architecture. He was also responsible for BT's standards activities. Before his CTO role, Phil spent over 10 years working in Operational Support Systems (OSS) development, with a specific focus on OSS architecture. He was chairman of the TeleManagement Forum's Service Provider Leadership Council, and is well known as a subject matter expert on OSS and Next Generation Networks at industry conferences.

About AppTrigger, Inc.

AppTrigger is dynamically changing the telecom application delivery marketplace by empowering its customers to insulate their revenue-producing applications from the challenges of the ever evolving fixed-line, mobile, and IP networks. AppTrigger's Ignite Application Session Controller provides a purpose built unique combination of media, signaling, call control, and a family of APIs for multi-network, converged application deployments. In an environment of ongoing network evolution, AppTrigger delivers time to market advantages, reduces application deployment costs, and provides feature transparency across disparate networks. For more information, please visit www.apptrigger.com.