AppStream Appoints Richard Guha Executive Vice President of Marketing; New Appointment Fortifies the Company for Rapid Growth.Business Editors/High-Tech Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--Aug. 10, 2001 AppStream, Inc., a leader in infrastructure solutions for intelligent application deployment, today announced the appointment of Richard Guha as executive vice president of Marketing. Guha, formerly senior vice president of Marketing at Remedy Corporation, will assume responsibility for developing and implementing AppStream's global marketing initiatives. He will also oversee the development and management of the company's product strategies for its breakthrough application delivery and management platform. "Richard's extensive knowledge of software marketing, corporate needs and his great understanding of the AppStream value proposition, will enable him to lead the marketing team as we move forward with rapid customer acquisition, aggressive marketing programs and key partnerships that will strengthen AppStream's leadership in application management and deployment solutions," said AppStream president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Uri Raz. Prior to AppStream, Guha served as senior vice president of Marketing at Remedy Corporation (Nasdaq:RMDY), where he drove strategic branding and market awareness efforts. Before Remedy, Guha held executive roles in technology arenas including enterprise resource planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. , customer relationship management software, data warehousing See data warehouse. data warehousing - data warehouse and data mining. His distinctive blend of marketing and technical know-how stem from a well-rounded educational background and strategic efforts at MediaOne, a leading broadband services company since acquired by AT&T, Reliant Energy Reliant Energy, Inc., based in Houston, Texas, is a non-utility, retail and wholesale electricity provider. In Texas, it provides service to nearly 1.9 million retail electricity customers, including residential and small business customers and commercial, industrial, , an international energy delivery and energy services company based out of Houston and Proctor & Gamble. Richard Guha holds a Bachelor's degree in Math, Physics and Chemistry and a Masters in Chemical Engineering from Cambridge University Cambridge University, at Cambridge, England, one of the oldest English-language universities in the world. Originating in the early 12th cent. (legend places its origin even earlier than that of Oxford Univ. in England. "I look forward to working with AppStream's executive and marketing teams to grow the customer base," said Guha. "With mature technology, committed customers, active partners, and an enthusiastic market, this is an ideal opportunity to shape AppStream's aggressive marketing efforts." About AppStream, Inc. AppStream (www.appstream.com) develops infrastructure software that provides the most cost-effective way to distribute any application over any network to any device. AppStream's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. AppStream Technology Java(TM) Edition is being used in leading Fortune 100 companies and ASPs to accelerate deployment and manage complex applications across the network. AppStream software for the Windows(R) platform is currently in pre-release. A privately owned company, AppStream is funded by Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $4.5 billion in capital commitments. , JK&B Capital, Goldman Sachs, Sun Microsystems, Intel, Computer Associates, Mitsubishi and Evergreen. AppStream is based in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. with an R&D center in Israel. Note to Editors: AppStream is a registered trademark of AppStream, Inc. Java is a registered trademark of Sun Microsystems, Inc. in the U.S. and other countries and is used under license. Windows is a registered trademark of Microsoft in the United States and other countries. |
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