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AppSecInc Debuts DbProtect(TM), the Industry's Most Comprehensive Database Security Solution.


Global Leader in Database Security Delivers Industry-First, Integrated, Cost-Effective Suite, Removing Barriers to Widespread Deployment of Complete Database Security

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Application Security, Inc. (AppSecInc) (www.appsecinc.com) today unveiled DbProtect(TM), the industry's most comprehensive database security solution. This integrated suite builds on the market-leading AppDetective[TM] and AppRadar[TM] products which are already in use at more than 700 enterprises around the globe.

Delivering best-in-class database security, DbProtect enables organizations to ground security and compliance efforts where most sensitive data lives - in databases. The offering's compelling pricing and packaging options make it simple to deploy security purpose-built for the database.

DbProtect combines discovery, vulnerability scanning, real-time activity monitoring, auditing, and optional encryption The reversible transformation of data from the original (the plaintext) to a difficult-to-interpret format (the ciphertext) as a mechanism for protecting its confidentiality, integrity and sometimes its authenticity. Encryption uses an encryption algorithm and one or more encryption keys.  enabling customers to dramatically reduce risk, eliminate known vulnerabilities A bug in software that has been identified. It typically refers to bugs that have been used for malicious purposes. For example, bugs in Web server, Web browser and e-mail client software are widely exploited by attackers.  and threats, monitor database access in real-time and demonstrate compliance. All-inclusive, integrated and priced per database, it allows customers to easily deploy what they need, when they need it, and at a price point substantially below that of competitive solutions providing only a subset A group of commands or functions that do not include all the capabilities of the original specification. Software or hardware components designed for the subset will also work with the original.  of the protection and management capabilities.

"Data at rest is data at risk," said Ted Julian, Vice President of Marketing and Strategy for AppSecInc. "Although databases represent the greatest point of exposure for most organizations, they struggle with the complexity and expense associated with wrapping the database in total protection. With DbProtect, AppSecInc is building on what's already considered the industry's best product set by adding industry-first features along with packaging and pricing that makes it easy to get started."

In a survey to be released later this month from the Ponemon Institute, conducted on behalf of AppSecInc, preliminary results highlighted the challenges of scale and complexity facing IT in securing critical databases. Early results indicate that within large organizations:

* More than 88 percent have 100 or more databases in their IT environment, with more than 50 percent managing more than 500 databases.

* More than 73 percent support multiple database types and technologies.

In reflecting upon the findings, Dr. Larry Ponemon, Chairman and Founder of the Ponemon Institute said, "When it comes to securing databases that the majority of respondents classified as 'critical' to their business, complexity is the enemy. With continuous patching and the threat of sensitive data finding its way outside an organization from any number of internal or external sources, automation and driving operational efficiency are of paramount importance."

"Database security is clearly an enterprise priority in 2007," said Scott Crawford, Senior Analyst for Enterprise Management Associates. "Since sensitive data spends the vast majority of its existence in a database, it must be a critical focus and foundation for security and compliance controls. AppSecInc played a pioneering role in this space, and the solutions and pricing announced today address the pressing requirements facing the market."

Database Security, Redefined: Price, Performance, and Peace of Mind

More than a collection of point products, DbProtect spans database discovery, vulnerability assessment A Department of Defense, command, or unit-level evaluation (assessment) to determine the vulnerability of a terrorist attack against an installation, unit, exercise, port, ship, residence, facility, or other site. , activity monitoring, and optional encryption. With AppSecInc's integrated suite, enterprises benefit from the ability to streamline the process of identifying database vulnerabilities and monitoring them in real-time for misuse and abuse from internal and external sources.

DbProtect's new features fall into three categories:

* Tamper-Evident Privileged Activity Monitoring helps defend against misuse, fraud, and abuse from internal and external users. DbProtect's system security provides these features in a way that will stand-up stand·up or stand-up  
adj.
1. Standing erect; upright: a standup collar.

2. Taken, done, or used while standing: a standup supper; a standup bar.
 to auditor scrutiny. For example, even DbProtect administrators can't turn off or otherwise defeat the system.

* Patch Gap Management assists organizations with the prioritization of database vulnerability patches and provides real-time activity monitoring to identify and defend against attack. Improved integration and functionality in this area also makes it easy for organizations to document their efforts and report on progress whether to IT management, executive management, auditors, or regulators.

* Application Awareness allows organizations to more effectively secure their databases and bolster compliance by leveraging business knowledge of these critical assets.

Supporting the most widely used databases (including Oracle Database, Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System. , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  DB2, and Sybase ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. ), DbProtect will be available in the second quarter priced at $3,000 per database, per year.

DbProtect will debut at the RSA Conference The RSA Conference is a Cryptography-related conference held annually in the San Francisco Bay Area.

The RSA Conference started in 1991 as a forum for cryptographers to gather and share the latest knowledge and advancements in the area of Internet security.
 2007 in San Francisco this week in Booth # 536. AppSecInc executives are available to meet with members of the media and market research communities during the conference. To schedule an appointment, please contact Christine Meyers at AppSecInc (cmeyers@appsecinc.com, 978-491-7156) or Kevin Kosh at CHEN Chen - Peter Chen  PR (kkosh@chenpr.com, 781-672-3111).

About Application Security, Inc. (AppSecInc)

AppSecInc is the leading global provider of database security solutions for the enterprise with offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and the UK, and a robust partner-reseller network in EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. , Asia-Pacific, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , and other key markets. AppSecInc's products - the industry's only complete database security solution - proactively secure database applications at more than 700 organizations around the world. Our security experts, combined with our strong support team, deliver up-to-date database protection that minimizes risk and eliminates its impact on business.

Please contact us at 1-866-927-7732 to learn more, or visit us on the web at www.appsecinc.com.

AppSecInc, DbProtect, AppDetective, and AppRadar are trademarks of Application Security, Inc. All other company and product names are trademarks of their respective companies.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Date:Feb 6, 2007
Words:856
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