AppNet and primeoutlets.com to Build Online Outlet Mall Devoted to Name Brands.BETHESDA, Md.--(BUSINESS WIRE)--Dec. 15, 1999-- AppNet, Inc. (Nasdaq:APNT APNT Association of Physical and Natural Therapists ), a premier provider of end-to-end e-business solutions, and primeoutlets.com, an Internet subsidiary of Prime Retail, the world's largest developer/operator of name-brand manufacturer outlet centers, today announced an agreement to build and launch an online outlet mall An outlet mall (or outlet centre) is a type of shopping mall, in which manufacturers sell their products directly to the public through their own branded stores. Clothing, sporting goods, electrical products, cosmetics, and toys are among the types of items sold at outlet , featuring top brands, that offers a large assortment of value priced branded merchandise. This relationship will create one of the Internet's largest online outlet mall shopping sites. The initial work order is worth $3.2 million to AppNet in the first phase alone. Post launch work orders to be negotiated by the parties are potentially valued at $17 million. AppNet will work with primeoutlets.com to develop the Web site's user interface and "back end" technology. primeoutlets.com will draw on Prime Retail's relationships with hundreds of top manufacturers to aggregate fully-stocked online storefronts featuring value-priced merchandise from many of the premium brands now occupying space at the company's 51 outlet centers nationwide. Prime Retail's outlet center portfolio attracts more than 120 million consumer visits annually to stores such as Reebok Ree´bok` n. 1. (Zool.) The peele. , Gap, Donna Karan Donna Karan is the fashion designer and the creator of the DKNY (Donna Karan New York) clothing label. She was born Donna Ivy Faske on October 9, 1948 in Forest Hills, New York. , Coach, Sony, and many others. Following an intense review of several top-ranked Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firms, AppNet was selected as primeoutlets.com's Web developer and will design and build the Web site's creative user interface, craft technologies to personalize the site for each consumer, and develop end-to-end technologies to integrate it seamlessly into each link of its supply chain: fulfillment, customer service, credit-card processing, and the merchants themselves. "Our goal is to create the most compelling online shopping experience yet, by combining a rich assortment of value-priced merchandise from the world's greatest brands in a totally customer-centric environment," said William H. Carpenter, Jr., president and chief executive officer of primeoutlets.com. "Imagine the power of walking into a shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into and having a personal shopping agent ready to show you every black cashmere cashmere Animal-hair fibre forming the downy undercoat of the Kashmir goat. The fibre became known for its use in beautiful shawls and other handmade items produced in Kashmir, India. The fibres have diameters finer than those of the best wools. sweater in size medium for $100 or less. On our site, the results will be brought to the shopper instantly across all brands," said Carpenter. "With AppNet's help, we are sure to accomplish this goal." In addition to its wide assortment of premium online storefronts, the site will leverage digital technologies developed by AppNet, to make shopping a more enjoyable experience. A "professional fashion merchandiser," versed in the complete, cross-brand online inventory, will offer suggestions for accessorizing shoppers' selections. Purchases will be collected in one electronic "shopping cart" and taken, en masse en masse adv. In one group or body; all together: The protesters marched en masse to the capitol. [French : en, in + masse, mass. , to check-out. And a loyalty program will reward frequent visitors for purchases they make. "As one of the most ambitious projects ever to go online, many of our competitors sought to win the business," said Ken Bajaj, chief executive officer of AppNet. "We're proud to have been selected for this ground-breaking project by primeoutlets.com." AppNet, Inc. (Nasdaq: APNT) is a premier provider of end-to-end e-business solutions, from interactive marketing to back-office integration. For companies transforming themselves for the new Internet See Web 2.0 and Internet2. economy, the firm offers a unique mix of Internet strategy, marketing, and technology services. AppNet is the fourth largest interactive marketing agency according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Ad Age and one of the 50 largest pure Internet companies, according to Internet World. AppNet works with Fortune 1000 and dot.com companies. In addition to primeoutlets.com, our customers include Sprint, Baxter Healthcare, Dial, Ford, Ralston Purina, Hyundai, multex.com, Value America, UNICEF UNICEF (y  `nĭsĕf'), the United Nations Children's Fund, an affiliated agency of the United Nations. , KB Toys, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , and Unilever. For more information about how AppNet can bring the power of e-business to your business, visit http://www.appnet.com. primeoutlets.com, inc. is a subsidiary of Prime Retail. Prime Retail is a self-administered, self-managed real estate investment trust engaged in the ownership, development, and management of manufacturers' outlet centers. Prime Retail's outlet center portfolio consists of 51 manufacturers' outlet centers in 26 states, which total approximately 14.7 million square feet of gross leasable area Gross leasable area (GLA) in the retail development industry is a term applied to shopping malls, lifestyle centers, outlet malls and other retail centers to indicate the amount of floor space available to be rented. . Prime Retail has been an owner and developer of manufacturers' outlet centers since 1988. For additional information, visit Prime Retail's web site at www.primeoutlets.com. This press release may include "forward-looking statements" for purposes of the Securities Exchange Act of 1934. All statements herein, other than those of historical fact, including statements regarding future contractual arrangements or performance, competitive strengths, and business strategy, are forward-looking. Actual results or events may differ materially from those projected in such forward-looking statements. Information regarding the factors that could cause such differences are contained in AppNet's filings with the Securities and Exchange Commission. |
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