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AppNet, Inc. Secures West Coast Presence With Acquisition of Internet Outfitters.


BETHESDA, Md.--(BUSINESS WIRE)--April 7, 1999--AppNet, Inc. today announced its acquisition of Internet Outfitters, an Internet marketing See Internet advertising.  firm based in Santa Monica, California For other uses, see Santa Monica (disambiguation).
Santa Monica is a coastal city in western Los Angeles County, California, USA. Situated on Santa Monica Bay of the Pacific Ocean, it is surrounded by the City of Los Angeles — Pacific Palisades and Brentwood on the north,
. AppNet provides customized end-to-end e-business solutions by combining strategic and technology consulting with its set of e-business application development, systems and e-commerce integration, interactive design and communications and outsourcing capabilities.

This latest acquisition provides AppNet with a foothold in the heart of Los Angeles' digital entertainment and multimedia industry. AppNet will bolster its existing interactive services offering by incorporating Internet Outfitters' award-winning comprehensive analysis, web-based applications See Web application.  development and on-line and off-line marketing capabilities.

"We targeted Internet Outfitters for their world-class expertise in developing highly creative Internet marketing campaigns and measurable bottom-line results for leading Fortune 1000 companies," said Ken Bajaj, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AppNet, Inc. "As the Internet continues to transform outdated business processes, AppNet is staying a step ahead by acquiring best-of-breed companies to complement our end-to-end e-business model."

"What we bring is West Coast experience and clients; our points of contact are on the West Coast," says Chris Paine, Internet Outfitters' CEO. "Internet Outfitters has a mix of technical production and marketing, that will continue to grow within AppNet." Internet Outfitters clients include Hyundai, Toshiba, and Mattel.

Today's announcement marks AppNet's twelfth acquisition since the company was formed in 1997.

Founded in 1997, AppNet integrates a company's current business model and legacy systems with creative, Internet-based front- and back-end services and solutions. The company has grown from five employees to more than 700 since its inception. AppNet's customers include leading Fortune 1000 companies in manufacturing, retail, health care, telecommunications, and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, as well as global non-profit organizations and governments. Headquartered in Bethesda, MD, AppNet has offices in Colorado, Connecticut, California, Maryland California is a census-designated place and community in St. Mary's County, Maryland, United States. The population was 9,307 at the 2000 census. California continues to grow with the spread of population out from the older adjacent community of Lexington Park and the growth in , Massachusetts, Michigan, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Virginia, and The Netherlands.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1U5MD
Date:Apr 7, 1999
Words:295
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