AppIQ Names Another Storage Industry Veteran to Executive Management Team.Business Editors BURLINGTON, Mass.--(BUSINESS WIRE)--Aug. 13, 2003 New Vice President of Marketing to Help Drive Company Expansion AppIQ(TM), the leading provider of enterprise software solutions that enable storage infrastructure to be managed as a utility, today announced that Tom Rose has joined the company as vice president of marketing. Rose, a storage industry veteran credited with helping establish the Storage Resource Management (SRM (1) (Storage Resource Management) The management of the storage resources in an organization in order to avoid duplication of files and to determine space utilization across all servers. ) market category, will be responsible for the company's global marketing programs. While AppIQ's approach to delivering a comprehensive, standards-based software suite that tightly integrates SAN management, storage resource management, storage provisioning and application management is new, the company's development efforts are based on years of storage industry experience. With the addition of Tom Rose, AppIQ's executive management team now boasts a collective 50 years of experience in the storage software market. He joins a team of former executives from HighGround Systems, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , LSI LSI: see integrated circuit. (Large Scale Integration) Between 3,000 and 100,000 transistors on a chip. See SSI, MSI, VLSI and ULSI. Logic, Storage Networks, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. and Trellisoft who have a shared reputation for vision and execution. "The storage software market has been waiting for a company that has no hardware agenda or service provider legacy and has standards-based technology capable of supporting complex, multi-vendor storage environments to help enterprises build a true storage utility," said David Lemont, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , AppIQ. "Now, with Tom on board, the message will get out that AppIQ has quietly developed the industry's leading technology and that numerous enterprise customers are implemented and realizing benefit. Tom's background in the storage industry and his expertise in branding, launching and marketing software solutions will quickly expand AppIQ's footprint in the SAN management and storage resource management landscape." Rose has spent 16 years delivering software solutions to the market in a wide variety of marketing management and engineering positions. Prior to joining AppIQ, he served as vice president of marketing at Courion Corporation where he drove the identity management company's worldwide marketing initiatives, including marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , product management and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . At HighGround Systems, Rose served as vice president of marketing and became a widely-known storage industry spokesperson, positioning HighGround as the premier provider of storage resource management solutions leading to the company's $400 million acquisition by Sun Microsystems in 2001. Rose also served as director of product management at HyperDesk Corporation, an early groupware pioneer, where he led the company's turnaround and subsequent acquisition by FTP Software in 1995. He began his career at Digital Equipment Corporation, where he held a wide range of software development positions. Rose holds a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in Computer Science and Mathematics from Clarkson University and a Master of Business Administration degree from Rivier College. About AppIQ AppIQ, Inc. provides comprehensive software solutions that enable enterprise IT organizations to simplify the management of storage infrastructure and transform storage complexity into an application-focused storage utility. The AppIQ Solution Suite is the first standards-based family of SAN and storage resource management solutions that seamlessly integrates physical and logical storage resource discovery, provisioning, reporting, automation, chargeback Chargeback The charge a credit card merchant pays to a customer after the customer successfully disputes an item on his or her credit card statement. Notes: Customers dispute charges to their credit card usually when goods or services are not delivered within the , asset management and performance analysis with the management of business-critical applications such as Oracle and Microsoft Exchange. Customers that rely on AppIQ's solutions to reduce storage costs, improve IT efficiency and increase business and application availability include industry leaders such as Boston Stock Exchange The Boston Stock Exchange (BSE) is a regional stock exchange located in Boston, Massachusetts. The third-oldest stock exchange in the United States, it was founded in 1834. On October 2nd, 2007 Nasdaq agreed to acquire BSE for $61 million. , Nielsen Media Research and The Weather Channel. AppIQ, based in Burlington, MA, is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. funded by Matrix Partners, North Bridge Venture Partners and other investors. For more information, visit www.appiq.com, e-mail info@appiq.com or call +1 781-425-6260. (C) 2003 AppIQ, Inc. AppIQ is a trademark of AppIQ, Inc. in the United States and in other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such. |
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