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Apogee Networks Selects Ruder Finn as Communications Partner.


Business Editors

ROCHELLE PARK, N.J.--(BUSINESS WIRE)--Aug. 2, 2000

Apogee Networks, a leading provider of advanced IP Content and Usage-based billing platforms, today announced the selection of Ruder Finn Ruder Finn is an United States public relations firm founded in 1948 by David Finn and William Ruder.

Ruder Finn is a privately held, family-owned company that employs more than 450 people.
 as its new communications partner.

Apogee Networks provides a complete range of IP content and billing solutions for ASPs, ISPs, Content Distributors, Carriers and Enterprise customers. Apogee Networks' customers include some of the largest global IP networks, including those of Fidelity and NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers .

"Ruder Finn's technology division is the right fit for Apogee Networks' expanding global presence in the marketplace," said Apogee Networks' Chief Marketing Officer (CMO CMO

See: Collateralized mortgage obligation


CMO

See collateralized mortgage obligation (CMO).
), Andrew Burroughs. "Ruder Finn has the right resources and cutting-edge Internet savvy to develop and implement a competitive and strategic program. Apogee Networks is creating billing solutions that will help to drive the Internet to more efficient and profitable business models. We are very excited to have Ruder Finn as our communications partner."

Ruder Finn's Managing Director, Craig Martin Craig Martin (born July 15, 1957 in Niagara Falls, Ontario) is a former Canadian national soccer team player.

Martin made 6 'A' international appearances for Canada, 4 in 1983 and 2 more in 1984.
 added, "This is an exciting time to be working with Apogee Networks. They are defining a unique space within the technology industry globally. They have the leadership, technical talent, business partners, customers, and state-of-the-art billing solutions to not only back them up their business model, but enable customers to do so as well."

About Ruder Finn Washington

Ruder Finn Washington's technology practice designs and implements customized communications plans that build brand equity, expand awareness and generate strategic visibility for companies in the information technologies, e-business solutions, telecommunications and new media sectors.

Established in 1948, Ruder Finn is a leading strategic communication agency with offices in Atlanta, Boston, Chicago, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Raleigh, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Washington, Beijing, Hong Kong, Singapore, London, Paris and Jerusalem. Through offices and affiliates worldwide, the agency serves the global and local communication needs of more than 250 corporations, governments and nonprofit organizations. For more information, please see www.ruderfinn.com.

About Apogee Networks

Headquartered in Rochelle Park, New Jersey Rochelle Park is a township in Bergen County, New Jersey, United States. As of the United States 2000 Census, the township population was 5,528.

Rochelle Park was formed as a township by an Act of the New Jersey Legislature on November 5, 1929, replacing Midland Township,
, Apogee Networks, Inc. is the recognized leader in developing and deploying advanced IP Content Rating/Settlement and IP Billing solutions for IP Content Distributors, ASPs, ISPs, Carriers, Wireless Internet Providers and Enterprise customers. Apogee Networks' NetCountant(TM) product line provides full end-to-end content, revenue settlement and IP billing capabilities. Uniquely, NetCountant Billing provides real-time billing, flexible service creation and high scalability to meet the challenges of rapid customer growth. Apogee Networks' NetCountant Content Collection and NetCountant Settlement platforms provide advanced IP Content aggregation, processing, and revenue settlement capabilities for Content Distributors. NetCountant Accountability provides Global 2000 Enterprise and IP Network customers with the capability to better manage and allocate IP usage thereby realizing significant bandwidth cost savings. NetCountant Performance provides Global IP Networks with advanced measurement and diagnostic capabilities that increase overall network performance. The company's product recently was awarded Networld+Interop's Best-of-Show Award. Apogee Networks is a Charter member of the Internet Protocol Detail Record (IPDR IPDR Internet Protocol Detail Record Organization
IPDR Internet Protocol Detail Record
IPDR International Project Development Roadmap (Canada)
IPDR Internal Preliminary Design Review
IPDR Individual Program Data Records
) Association.

Apogee Networks investors include Fidelity Ventures Limited, Granite Ventures (formally H&Q Venture Associates), Oak Investment Partners, INTEL, BBVA BBVA Banco Bilbao Vizcaya Argentaria (First Bank of Spain) , NetOne Systems Company Limited, CTC CTC - Cornell Theory Center , and several private investors. For additional information about Apogee Networks, please call 1-888-APOGEE3 (276-4333) or email info@apogeenetworks.com or visit us at http://www.apogeenetworks.com.
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Publication:Business Wire
Date:Aug 2, 2000
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