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Aplio Goes Broadband! World's Leader in Internet Telephony Appliances Announces Outreach to Booming High-Speed Cable and DSL Internet Services Market.


LOS ANGELES--(BUSINESS WIRE)--April 14, 1999--

Aplio, Inc., market leader in Internet Telephony Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks.  appliances and maker of the award-winning Aplio/Phone, today revealed a corporate strategy aimed at bringing its innovative PC-less Internet Telephony technology to the rapidly growing base of users who access the Internet through high-speed cable modems and DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 services, popularly termed "broadband services."

Aplio also announced that it plans to ship a suite of Ethernet enabled devices and embark upon an aggressive OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  initiative.

By going broadband, Aplio is taking another significant step toward making its Internet Telephony technology completely transparent, and creating an experience that is very close to conventional telephone calling over the Public Switched Telephone Network (PSTN (Public Switched Telephone Network) The worldwide voice telephone network. Once only an analog system, the heart of most telephone networks today is all digital. In the U.S. ).

Aplio's broadband strategy is two-fold: first, the company will focus on developing Aplio-branded products for use with high-speed connections, targeted toward the home and small office user. Second, Aplio is pursuing licensing opportunities with leading Internet Appliance Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup.  vendors in order to achieve a wider penetration into the broadband market.

"Our goal is to become the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard.

de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO,
 for Voice over Internet Protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
 (VoIP) technology for Internet Appliances," said Olivier Zitoun, CEO/president of Aplio.

Seven Million Users by 2002

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. , the number of households with DSL or cable modems installed will grow by the end of 1999 from 500,000 to 1.25 million, and to 7 million by 2002.

"Booming adoption of high-speed data services in the home and small office presents an enormous avenue for even wider adoption of Aplio's patented technology. With broadband technology broadband technology

Telecommunications devices, lines, or technologies that allow communication over a wide band of frequencies, and especially over a range of frequencies divided into multiple independent channels for the simultaneous transmission of different signals.
, not only do users experience faster and more reliable Internet connections, but they no longer need to wait during the time it takes for traditional modems to 'dial up' to the Internet," comments Zitoun.

Users of Internet Telephony appliances like the Aplio/Phone will experience free long distance Internet calls of superior sound quality, as well as instantaneous communication through the direct, permanent access that broadband connectivity provides.

A New Generation of Broadband-Ready Internet Telephony Appliances

Aplio is in the process of developing a new family of Ethernet enabled devices which will allow connectivity with LANs, DSL and Cable Modems. While these new devices will fully exploit the high-speed access and instant connectivity of broadband, they will be backward compatible with other dial-up Aplio/Phones devices. For example, a cable modem user in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 will be able to call his relative in India who uses an Aplio/Phone via a dial-up connection.

In addition, these devices will be fully H.323 compliant. Users will be able to complete calls to any regular phone anywhere in the world by going through H.323 compliant gateways. The first of these products will ship during the summer of 1999.

Aplio Everywhere

Aplio is also launching an OEM initiative as part of its program, "Aplio Everywhere," to license its technology to leading vendors of set-top boxes, Web Phones, Personal Digital Assistants (PDAs), Web pads, and other Internet Appliances designed to run on high-speed Internet access channels. To facilitate this integration, Aplio is currently porting its technology to multiple hardware and software platforms. The company expects to conclude the first of these agreements within the next six months.

About Aplio

Aplio, Inc. is the world leader in the Internet telephony appliance market. Founded in 1996, Aplio develops and delivers a new generation of very low-cost, easy-to-use Internet appliances, enabling any small business or home user to communicate and access information through the Internet, without using a PC.

Aplio's patented technology allows calls made over traditional long distance lines to be "re-routed" through the Internet, thereby making long distance phone calls free, except for the cost of Internet Access. The company's flagship product, the Aplio/Phone, was introduced in March of 1998. Since its introduction, the Aplio/Phone has received much acclaim, from the press (HomePC's Reviewer's Choice, Internet Telephony's Editor's Pick), analysts, and customers worldwide.

Located in San Bruno, Calif., Aplio, Inc. has a worldwide presence with offices in the United States, Europe and Israel. The privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 is backed by major European and Asian venture capitalists.

Aplio will be exhibiting at Spring Internet World 1999 April 14-16 at booth no. 2946.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1U9CA
Date:Apr 14, 1999
Words:696
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